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NIKE RUNS WITH THREE NEW WNBA SPOTS FOR SEASON OPENER

          Nike debuted three new spots for its WNBA ad campaign
     during last night's Liberty-Rockers season opener on
     Lifetime.  The spots, from CA-based Goodby, Silverstein &
     Partners, feature three young girls sharing stories with the
     WNBA's Cynthia Cooper, Sheryl Swoopes and Lisa Leslie and
     highlight the women's basketball shoes associated with each
     of the players: Cooper's Air Shake 'Em Up; Leslie's Total
     Air 9 and Swoopes' Air Swoopes (THE DAILY).  
          COOPER: In one spot, the girls see Comets G Cynthia
     Cooper in a diner, and one girl says: "Cynthia Cooper,
     guard, Houston Comets."  Cooper: "Yeah, hi.  What's your
     name?"  The girl: Why'd you pull up for a three on the break
     last night?"  Cooper: "Well I was open and..."  The girl:
     "Tina [Thompson] was open on the block."  Cooper: "Yeah,
     well..."  The girl: "You know she's money down there.  Why'd
     you take it?  I know I wouldn't have."  Cooper: "Because I
     was open."  The girl: "My mama says because is not an
     answer."  Cooper: "Your mama's right, but..."  The girl:
     "You should have hit Tina down low."  Cooper: "I promise I
     will next time."  The girl: "Assuming there is a next time. 
     The way I see it, you owe Tina an apology" (THE DAILY).
          LESLIE: In another spot, the girls see Sparks C Lisa
     Leslie.  The lead girl: "You're Lisa Leslie.  Center, L.A.
     Sparks."  Leslie: "Yeah, what's your name?"  The girl: "New
     York's going to shut you down.  Unless..."  Leslie: "New
     York's going to what?"  The girl: "I said, unless (pulling
     out play charts).  Here.  Try these tomorrow night." 
     Leslie: "What's this?"  The girl: "It's what's going to get
     you over the hump against New York."  Leslie: "What?"  The
     girl: "Use them in the second half -- Catch them off-guard." 
     Leslie: "I'll show these to coach."  The girl: "Whatever. 
     Suit yourself.  Just a little friendly advice" (THE DAILY).
          SWOOPES: In the third spot, the girls speak to Comets F
     Sheryl Swoopes on a playground, while Swoopes plays with her
     son, Jordan, on a swing.  The girl: "You're Sheryl Swoopes. 
     Forward, Houston Comets."  Swoopes: "How are you doing?" 
     The girl: "You got some pretty good moves.  You're fast,
     anyway."  Swoopes: "Thanks.  I guess."  The girl: "You know,
     your jump shot could be better.  You're releasing the ball
     too soon."  Swoopes: "It's fixable."  The girl: "With work." 
     Swoopes: "Girl, where is your mama?"  The girl: "My mama
     can't help your jump shot.  Does he have a jumper?" 
     Swoopes: "He's only 11 months old."  The girl: "I had a jump
     shot at his age.  I had a good jumper" (THE DAILY).  
          BUICK'S WNBA PROMO: From June 21-July 1, more than 830
     Sears stores will give customers the chance to guess the
     number of WNBA basketballs it takes to fill a Buick Regal
     GS. Entrants who answer correctly will be entered into a
     random drawing for the chance to win one of 10 Regal GS's,
     the official car of the WNBA.  The grand prize winner will
     have a Regal delivered by Comets G Cynthia Cooper (Sears).

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