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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NBA NOTES: During player interviews yesterday, Karl
     Malone wore a CAT cap, a company he endorses which
     manufactures farm equipment; Jerry Sloan donned a hat for
     Heritage Tractor Co., Salt Lake City, UT and Greg Foster
     wore a cap for EAS.  On Wednesday, Scottie Pippen met the
     press wearing a Ginsana hat, a product he endorses (THE
     DAILY)....Officials seized $3.5M worth of suspected
     counterfeit merchandise from a Chicago shop owner, who was
     selling "Double 3-Peat" T-shirts.  Other unlicensed apparel
     included Nike, Guess and Tommy Hilfiger (AP/WASHINGTON POST,
     6/12)....In Chicago, George Lazarus reports that AMF Bowling
     will break a new ad campaign this fall, adding, "it's fair
     to assume" that AMF spokesperson Michael Jordan will appear
     in AMF's TV and/or print promotions (CHICAGO TRIBUNE, 6/12).
          NOTES: NY-based Stars & Strategies has been retained by
     CA-based girls' entertainment company Purple Moon as its
     exclusive sports marketing agency.  This holiday season,
     Purple Moon will launch "The Starfire Soccer Challenge," the
     first-ever sports CD-Rom designed for girls (Stars &
     Strategies)....NASCAR opened its 11th official Thunder store
     last week in Charleston, WV.  Plans call for nine additional
     stores to open this year (NASCAR)....In N.Y., Wendy Bounds
     reports that "chinks are forming in Tommy Hilfiger's armor,"
     as Hilfiger's "core casual-menswear business is slowing,"
     and Hilfiger's annual 20% sales gains "have slimmed down"
     (WALL STREET JOURNAL, 6/12)....Although he will endorse a
     new line of Rawlings' aluminum bats, Mark McGwire's agent,
     Bob Cohen, said that McGwire doesn't have deals "for
     anything beyond baseball gear."  Cohen added that McGwire
     will wait until after the season to try and "land long-term
     tie-ins with major advertisers" (USA TODAY, 6/12). ...In
     L.A., Denise Gellene gave ESPN's new MLS promo spots three
     out of four stars.  Gellene said that the ads "lack the in-
     your-face attitude of other ESPN spots," but that the
     "testosterone level is still pretty high, thanks to cameos
     by busty actresses" (L.A. TIMES, 6/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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