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WORLD CUP NOTES
Published June 12, 1998
FIFA has "pledged" that no soccer balls used in World Cup play were made by child labor or any other "irregular practices." All balls are made by Cup sponsor adidas (N.Y. TIMES, 6/12)....A WASHINGTON POST cover story looks at the "tens of thousand of soccer fans around the globe" who are the victims of Cup ticket scams (WASHINGTON POST, 6/12). ...USA TODAY's Michael Hiestand compares the size and reach of the Olympics and the World Cup. Hiestand: "The Cup is better for advertisers keying on Latin America. The Games are better for the USA. The Cup offers unparalleled TV exposure on ad signs along fields; the Games allow for tie- ins with more altruistic angels" (USA TODAY, 6/12). ...Univision earned a 14 rating with 46 share rating for its coverage of the opening ceremony of the World Cup on Wednesday, hitting 1.1 million Hispanic households; it also earned a 13.5/39 for the Brazil-Scotland match (1,041,000 Hispanic households); and a 10.6/29 for the Morocco-Norway match (821,000 Hispanic households) (Univision).