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WORLD CUP NOTES

          FIFA has "pledged" that no soccer balls used in World
     Cup play were made by child labor or any other "irregular
     practices."  All balls are made by Cup sponsor adidas (N.Y.
     TIMES, 6/12)....A WASHINGTON POST cover story looks at the
     "tens of thousand of soccer fans around the globe" who are
     the victims of Cup ticket scams (WASHINGTON POST, 6/12).
     ...USA TODAY's Michael Hiestand compares the size and reach
     of the Olympics and the World Cup.  Hiestand: "The Cup is
     better for advertisers keying on Latin America.  The Games
     are better for the USA.  The Cup offers unparalleled TV
     exposure on ad signs along fields; the Games allow for tie-
     ins with more altruistic angels" (USA TODAY, 6/12).
     ...Univision earned a 14 rating with 46 share rating for its
     coverage of the opening ceremony of the World Cup on
     Wednesday, hitting 1.1 million Hispanic households; it also
     earned a 13.5/39 for the Brazil-Scotland match (1,041,000
     Hispanic households); and a 10.6/29 for the Morocco-Norway
     match (821,000 Hispanic households) (Univision).   
     
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