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BIG TEN WILL REMEMBER THE ALAMO FOR AT LEAST FOUR MORE YEARS
Published June 12, 1998
The Big Ten Conference and the Builders Square Alamo Bowl have approved a contract extension for at least four more years, according to Tim Griffin of the SAN ANTONIO EXPRESS-NEWS. Big Ten Commissioner Jim Delany said a finalized contract is 99% "complete." Sources indicated that the bowl's per-team payout will be "at least" $1.1M, or higher if 75% of gross ticket revenues for the game, played at the Alamodome, exceed that total. Griffin writes the Big Ten has the "greatest concentration" of major media markets, with all 11 members in a top-30 market, and those demos "should help as the bowl continues its search for a title sponsor." The deal with Builders Square expires after this season, and the company has been sold by Kmart to Leonard Green & Partners. Delany "doesn't expect the Alamo Bowl to have any problem finding a sponsor" (EXPRESS-NEWS, 6/11).