SBD/12/Collegiate Sports

BIG TEN WILL REMEMBER THE ALAMO FOR AT LEAST FOUR MORE YEARS

          The Big Ten Conference and the Builders Square Alamo
     Bowl have approved a contract extension for at least four
     more years, according to Tim Griffin of the SAN ANTONIO
     EXPRESS-NEWS.  Big Ten Commissioner Jim Delany said a
     finalized contract is 99% "complete."  Sources indicated
     that the bowl's per-team payout will be "at least" $1.1M, or
     higher if 75% of gross ticket revenues for the game, played
     at the Alamodome, exceed that total.  Griffin writes the Big
     Ten has the "greatest concentration" of major media markets,
     with all 11 members in a top-30 market, and those demos
     "should help as the bowl continues its search for a title
     sponsor."  The deal with Builders Square expires after this
     season, and the company has been sold by Kmart to Leonard
     Green & Partners.  Delany "doesn't expect the Alamo Bowl to
     have any problem finding a sponsor" (EXPRESS-NEWS, 6/11).  

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