SBD/11/Events Attractions

WORLD CUP NOTES

          The U.S. World Cup team will earn more than $415,000
     each should they win the event, according to the team's CBA
     with the U.S. Soccer Federation, according to Amy Shipley of
     the WASHINGTON POST.  If the U.S. team fails to win or even
     tie any of its three first-round matches, the 22 players
     will take home $35,000 each.  As the U.S.'s "only unionized
     national team," the U.S. soccer team "has grown into an
     increasingly powerful group."  By contrast, German players
     would each earn "the equivalent of about" $86,000 for
     winning the World Cup (WASHINGTON POST, 6/11).
          NOTES: In Boston, Howard Manly reports that ESPN "has
     done the impossible -- made soccer exciting to the American
     fan."  Manly credits ESPN for showing "close up action,"
     during yesterday's opening round match between Brazil and
     Scotland (BOSTON GLOBE, 6/11)....A REUTERS report says that
     tickets for yesterday's opener were going for $2,500 (CBS
     SportsLine, 6/11)....Although it hasn't "gone out of its way
     to advertise the fact," FIFA has bought insurance for all
     2.5 million World Cup ticket holders.  A FIFA official: "We
     had no obligation to do so, but you can do good things
     without making them public" (FINANCIAL TIMES, 6/11)....Cup
     sponsors have 48 hours before matches to inform the French
     Organizing Committee of the sideline advertising billboard
     they will display.  In examining the sponsorship packages,
     GM's Dir of Int'l Sports Communications & Sponsorships Jim
     Latham said that game tickets are "the most important
     aspect" of their sponsorship (WALL STREET JOURNAL, 6/11).
          U.S. BLUES? A SACRAMENTO BEE editorial stated, "For
     Americans to stand aloof from the World Cup, the greatest
     global sporting event, seems no more tenable in the long run
     than for the rest of the world not to learn English as the
     language of business" (SACRAMENTO BEE, 6/10). In Greensboro,
     Ed Hardin wrote, "Americans don't know what World Cup means,
     therefore it has no meaning" (NEWS & RECORD, 6/10). On the
     "Late Show," David Letterman offered his "Top Ten Ways To
     Make Soccer More Exciting For Americans."  Among them: 10)
     Foreign countries play for the right to nuke each other; 9)
     Every five seconds, goal or no goal, have that nutty Spanish
     guy scream: "Gooooooooooooal";  5) Get all them damn
     foreigners off the field; 4) How 'bout some cars gettin'
     smashed up real good?; 3) Lewinsky; 2) Replace ref with
     Jerry Springer and let the fun begin!; 1) Less corner-
     kicking, more coach-choking (CBS, 6/10).

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