Sydney 2000 Olympics organizers have built new clauses
into contracts with TV broadcasters of the Games,
"forbidding" the use of virtual advertising" during coverage
of the Games, according to AD AGE. After Australia's Seven
Network signed an exclusive licensing agreement with ORAD,
the Israeli company that developed virtual ads, Sydney Games
broadcasting organization head Gary Fenton said that
"contracts now stipulate broadcasters cannot use the
technology to alter Olympic images." Seven Network Director
Frank Chiodi said that a general marketing campaign to
Australian advertisers "has begun" (AD AGE, 6/9).
THE BIG APPLE: New York City's Olympic bid Chair Daniel
Doctoroff said that the city's Olympic initiative "is now on
hold." With Toronto the front-runner to host the 2008
games, Doctoroff said that the IOC "would be unlikely to
award" the 2012 games to another North American city
(CRAIN'S NEW YORK, 6/8)....NBC reached an agreement with the
National Association of Broadcast Employees and Technicians
for its coverage of the 2000, 2002, and 2004 Olympic Games,
covering all NBC engineering personnel and their
representation by the union (HOLLYWOOD REPORTER, 6/9).
