Franchises

KINGS OFFER REFUND IF FANS NOT PLEASED WITH ON-FLOOR PRODUCT

6.10.1998

          In a "unique response aimed at reclaiming fans'
     affection," NBA Kings Owner Jim Thomas has issued a five-
     points bulletin to season-ticket holders that includes a
     "money-back guarantee," according to Ailene Voisin of the
     SACRAMENTO BEE.  Thomas wrote that those dissatisfied with
     the product "by the second week of fall camp" can receive
     their money back, with interest.  Thomas further announced
     that the team will not increase prices on renewals for
     season and game-plan packages.  No decision has been made
     about single-game ticket prices.  Thomas said the concept of
     a money-back guarantee came from talks with team execs and
     reps from several departments.  Also involved was team
     consultant Jon Spoelstra (SACRAMENTO BEE, 6/9).

PREVIOUS IF SMILEY BID FAILS, ANOTHER GROUP READY TO REEL IN FISH NEXT CLIPPED BY THE WINGS: VIPERS UPSET OVER NO GAME CHANGE

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