SBD/1/Sports Media

PREMIER LEAGUE VOTES TO DELAY BSKYB PLANNED PPV SERVICE

          BSkyB's hopes for its new digital TV service "were
     dealt a blow" on Friday, when soccer's Premier League
     "rejected a proposal from the company to show live games" on
     a PPV basis next season, according to Harverson & Newman of
     the FINANCIAL TIMES.  BSkyB "had proposed" offering
     subscribers to its 200 new digital satellite channels 144
     Premier games via PPV, with the revenue being split equally
     with the league's 20 clubs.  Soccer "has been a key driver
     of subscription for BSkyB, and the company had hoped" to use
     live PPV matches to "persuade customers to sign up to
     digital."  But at the annual meeting, the Premier League
     Chair "rejected" the plan (FINANCIAL TIMES, 5/30).  The
     FINANCIAL TIMES' "Lex Column" wrote that the Premier
     League's decision "certainly does not put the digital launch
     at risk."  The clubs may "sign up" if the "terms are
     sweetened," and they will experiment "with pay-per-view
     because they want it to succeed" (FINANCIAL TIMES, 5/30).

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Related Topics:

BSkyB, English Premier League, Media

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