SBD/1/Sports Media

MEDIA NOTES

          NBC'S GAME SEVEN: In Toronto, Rob Longley writes that
     the "urgency" of last night's Pacers-Bulls Game Seven "was
     captured brilliantly by NBC in just about every way"
     (TORONTO SUN, 6/1).  In Chicago, Michael Hirsley writes that
     NBC's Bob Costas and Isiah Thomas "clicked as a team Sunday
     better than they have in the past" (CHICAGO TRIBUNE, 6/1).
          NOTES: The growth of Internet advertising was examined
     by CNBC's Amanda Grove, who reported, "One of the fastest
     growing areas for Internet ads is sports Web sites."  A
     "majority" of CBS SportsLine's revenue comes from ads and 
     its revenue was nearly $7M in the first quarter of '98 and
     its stock "has tripled" since it went public last November. 
     ("The Edge," CNBC, 5/29)....WDZK-AM in Hartford became Radio
     Disney's 25th outpost this week, becoming CT's first kids
     radio station.  One program on the station is "ESPN Sports
     for Kids" (HARTFORD COURANT, 5/30)....The Reds Radio Network
     (RRN), which in '77 totalled 115 stations, now has 50. 
     Flagship station WLW Assistant Program Dir & RRN Coordinator
     Dave Armbruster says the "nature of the business nowadays
     means not being as concerned with having a huge number of
     stations."  Armbruster: "If a station drops now, we don't
     necessarily re-add, because we want to give stations
     exclusivity in that market" (CINCINNATI ENQUIRER, 5/31).

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