Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
Published June 1, 1998
NBC'S GAME SEVEN: In Toronto, Rob Longley writes that the "urgency" of last night's Pacers-Bulls Game Seven "was captured brilliantly by NBC in just about every way" (TORONTO SUN, 6/1). In Chicago, Michael Hirsley writes that NBC's Bob Costas and Isiah Thomas "clicked as a team Sunday better than they have in the past" (CHICAGO TRIBUNE, 6/1). NOTES: The growth of Internet advertising was examined by CNBC's Amanda Grove, who reported, "One of the fastest growing areas for Internet ads is sports Web sites." A "majority" of CBS SportsLine's revenue comes from ads and its revenue was nearly $7M in the first quarter of '98 and its stock "has tripled" since it went public last November. ("The Edge," CNBC, 5/29)....WDZK-AM in Hartford became Radio Disney's 25th outpost this week, becoming CT's first kids radio station. One program on the station is "ESPN Sports for Kids" (HARTFORD COURANT, 5/30)....The Reds Radio Network (RRN), which in '77 totalled 115 stations, now has 50. Flagship station WLW Assistant Program Dir & RRN Coordinator Dave Armbruster says the "nature of the business nowadays means not being as concerned with having a huge number of stations." Armbruster: "If a station drops now, we don't necessarily re-add, because we want to give stations exclusivity in that market" (CINCINNATI ENQUIRER, 5/31).