Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Several SI Employees Impacted By Time Layoffs MASN Lays Out Case To Keep Dispute From RSDC Canada Changes Rule For Super Bowl Ads ESPN Public Editor Examines Body Issue Social Studies: Tailgating Expert Daina Falk NFL Reportedly Nixes Tirico As "TNF" Option NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall
Published June 1, 1998
NBC'S GAME SEVEN: In Toronto, Rob Longley writes that the "urgency" of last night's Pacers-Bulls Game Seven "was captured brilliantly by NBC in just about every way" (TORONTO SUN, 6/1). In Chicago, Michael Hirsley writes that NBC's Bob Costas and Isiah Thomas "clicked as a team Sunday better than they have in the past" (CHICAGO TRIBUNE, 6/1). NOTES: The growth of Internet advertising was examined by CNBC's Amanda Grove, who reported, "One of the fastest growing areas for Internet ads is sports Web sites." A "majority" of CBS SportsLine's revenue comes from ads and its revenue was nearly $7M in the first quarter of '98 and its stock "has tripled" since it went public last November. ("The Edge," CNBC, 5/29)....WDZK-AM in Hartford became Radio Disney's 25th outpost this week, becoming CT's first kids radio station. One program on the station is "ESPN Sports for Kids" (HARTFORD COURANT, 5/30)....The Reds Radio Network (RRN), which in '77 totalled 115 stations, now has 50. Flagship station WLW Assistant Program Dir & RRN Coordinator Dave Armbruster says the "nature of the business nowadays means not being as concerned with having a huge number of stations." Armbruster: "If a station drops now, we don't necessarily re-add, because we want to give stations exclusivity in that market" (CINCINNATI ENQUIRER, 5/31).