SBD/1/Sports Media

CBS'S AFFILIATE DEAL COULD MEAN $40-50M IN FINANCIAL AID

          CBS announced an agreement with its affils to share the
     cost of the network's new NFL package, and in N.Y., Bill
     Carter wrote that the deal is "the first time a network has
     received direct financial help" from affils to help pay for
     programming.  Several CBS execs said that the net "expects
     to realize between" $40-50M from the arrangement, and while
     that is less than 10% of the $500M CBS will pay the NFL each
     year of the deal, it "represents a significant shift in the
     relationship" between the net and its affils.  Carter wrote
     that the formula of payment "is a complicated one," with CBS
     receiving "cash and some commercial time" during NFL games
     from the stations, and the stations getting more prime time
     commercial spots.  CBS "also helped win favor" by insuring
     that CBS affils "will maintain exclusivity for most of the
     network's shows."  NBC and ABC "have had serious disputes"
     with affils over the second use of programming on cable
     networks owned by the net, but CBS agreed that most of its
     programs will play only on CBS for 12 months (N.Y. TIMES,
     5/30).  In L.A., Sallie Hofmeister reported that affils will
     give CBS an ad spot during the "Late Show" with David
     Letterman and two spots during "This Morning" to sell
     nationally.  Affils will get back one spot in prime time
     each night to sell locally (L.A. TIMES, 5/30).
          
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