SBD/1/Sports Media

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              CBS announced an agreement with its affils to share the
         cost of the network's new NFL package, and in N.Y., Bill
         Carter wrote that the deal is "the first time a network has
         received direct financial help" from affils to help pay for
         programming.  Several CBS execs said that the net "expects
         to realize between" $40-50M from the arrangement, and while
         that is less than 10% of the $500M CBS will pay the NFL each
         year of the deal, it "represents a significant shift in the
         relationship" between the net and its affils.  Carter wrote
         that the formula of payment "is a complicated one," with CBS
         receiving "cash and some commercial time" during NFL games
         from the stations, and the stations getting more prime time
         commercial spots.  CBS "also helped win favor" by insuring
         that CBS affils "will maintain exclusivity for most of the
         network's shows."  NBC and ABC "have had serious disputes"
         with affils over the second use of programming on cable
         networks owned by the net, but CBS agreed that most of its
         programs will play only on CBS for 12 months (N.Y. TIMES,
         5/30).  In L.A., Sallie Hofmeister reported that affils will
         give CBS an ad spot during the "Late Show" with David
         Letterman and two spots during "This Morning" to sell
         nationally.  Affils will get back one spot in prime time
         each night to sell locally (L.A. TIMES, 5/30).

    Print | Tags: ABC, CBS, NBC, NFL, Media, Viacom, Walt Disney

              Fox Sports Exec Producer Ed Goren discussed the net's
         relationship with the Dodgers with Tom Hoffarth of the L.A.
         DAILY NEWS.  When asked about any predisposed favoritism
         toward the Fox-owned Dodgers, Goren said, "I'm not convinced
         the Dodgers in the World Series may be best for Fox Sports. 
         Atlanta isn't bad.  The Chicago Cubs?  If you told me
         tomorrow we'd have a World Series with the Yankees and the
         Cubs, you think I'd be disappointed? ... I feel no different
         about the Dodgers than I do [Rupert Murdoch's] Times of
         London."  Goren, on Fox's handling of the Dodgers being put
         "under a microscope," while alluding to Disney's ownership
         of ESPN and the Angles: "Put it this way, if we covered (the
         Dodgers) Opening Day -- which we don't -- I could not have
         Joe Buck acting as master of ceremonies at Dodger Stadium.
         ... It's critical we (the network) maintain a distance from
         [the Dodgers] operation" (L.A. DAILY NEWS, 5/31).
              MORE ON FOX: Fox's MLB season debut earned a 4.0/12
         overnight rating and USA TODAY's Michael Hiestand writes
         that Fox "had plenty of production wrinkles that, at the
         very least, make baseball games seem like they move along
         faster than they really do."   Hiestand adds that Fox "seems
         motivated" about MLB since its Dodgers acquisition and notes
         that during Sunday's NHL broadcast, Fox's John Davidson
         promoted an upcoming Dodgers game on Fox and wondered who
         would pitch "for us" (Michael Hiestand, USA TODAY, 6/1).
              BOWMAN DOESN'T PUCKER-UP: Red Wings coach Scotty Bowman
         "criticized" the FoxTrax puck used Sunday, saying it was
         "bouncing like a ball."  Bowman: "I hope the NHL is
         researching that puck."  But NHL VP/Hockey Operations Brian
         Burke downplayed the criticism: "Everyone didn't make it an
         issue -- Scotty Bowman did.  If it wasn't that, it would
         have been something else" (DETROIT FREE PRESS, 6/1).   Due
         to the computer chip, the puck can't be frozen, and Bowman
         said, "I can't believe the NHL would use a puck that's not
         100 percent like the other one."  In Dallas, Rick Gosselin
         notes that the NHL "carefully omitted Bowman's quotes from
         its post-game quote sheets" (DALLAS MORNING NEWS, 6/1).  

    Print | Tags: Chicago Cubs, Detroit Red Wings, ESPN, Los Angeles Dodgers, MLB, New York Yankees, NHL, Media, Walt Disney

              NBC'S GAME SEVEN: In Toronto, Rob Longley writes that
         the "urgency" of last night's Pacers-Bulls Game Seven "was
         captured brilliantly by NBC in just about every way"
         (TORONTO SUN, 6/1).  In Chicago, Michael Hirsley writes that
         NBC's Bob Costas and Isiah Thomas "clicked as a team Sunday
         better than they have in the past" (CHICAGO TRIBUNE, 6/1).
              NOTES: The growth of Internet advertising was examined
         by CNBC's Amanda Grove, who reported, "One of the fastest
         growing areas for Internet ads is sports Web sites."  A
         "majority" of CBS SportsLine's revenue comes from ads and 
         its revenue was nearly $7M in the first quarter of '98 and
         its stock "has tripled" since it went public last November. 
         ("The Edge," CNBC, 5/29)....WDZK-AM in Hartford became Radio
         Disney's 25th outpost this week, becoming CT's first kids
         radio station.  One program on the station is "ESPN Sports
         for Kids" (HARTFORD COURANT, 5/30)....The Reds Radio Network
         (RRN), which in '77 totalled 115 stations, now has 50. 
         Flagship station WLW Assistant Program Dir & RRN Coordinator
         Dave Armbruster says the "nature of the business nowadays
         means not being as concerned with having a huge number of
         stations."  Armbruster: "If a station drops now, we don't
         necessarily re-add, because we want to give stations
         exclusivity in that market" (CINCINNATI ENQUIRER, 5/31).

    Print | Tags: Chicago Bulls, Cincinnati Reds, ESPN, Indiana Pacers, NBC, Media, Walt Disney

              BSkyB's hopes for its new digital TV service "were
         dealt a blow" on Friday, when soccer's Premier League
         "rejected a proposal from the company to show live games" on
         a PPV basis next season, according to Harverson & Newman of
         the FINANCIAL TIMES.  BSkyB "had proposed" offering
         subscribers to its 200 new digital satellite channels 144
         Premier games via PPV, with the revenue being split equally
         with the league's 20 clubs.  Soccer "has been a key driver
         of subscription for BSkyB, and the company had hoped" to use
         live PPV matches to "persuade customers to sign up to
         digital."  But at the annual meeting, the Premier League
         Chair "rejected" the plan (FINANCIAL TIMES, 5/30).  The
         FINANCIAL TIMES' "Lex Column" wrote that the Premier
         League's decision "certainly does not put the digital launch
         at risk."  The clubs may "sign up" if the "terms are
         sweetened," and they will experiment "with pay-per-view
         because they want it to succeed" (FINANCIAL TIMES, 5/30).

    Print | Tags: BSkyB, English Premier League, Media
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