SBD/1/Sports Industrialists


          NHL Enterprises President RICK DUDLEY "is leaving for a
     top job at Mentmore, the real estate development and holding
     company that is involved in a rink development deal with the
     NHL," according to Terry Lefton of BRANDWEEK.  Dudley, who
     has been with the league since '94, will leave after the
     Stanley Cup playoffs to become President & CEO of Mentmore's
     MHC Investments.  Dudley will oversee the rink development
     venture and the hockey-themed apparel brand Rival, a joint
     venture with the league.  Dudley said the Mentmore portfolio
     will eventually include "everything from (sports-related)
     hard goods to land-based destination entertainment
     facilities to possible construction or ownership of minor or
     major league sports facilities and teams."  Lefton reports
     that league VPs of sponsorship, licensing and fan
     development reporting to Dudley will report to NHL COO STEVE
     SOLOMON "until the league hires Dudley's replacement,
     expected to be from outside the league" (BRANDWEEK, 6/1). 

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