SBD/1/Sponsorships Advertising Marketing

NIKE HAVING FUN AT THE EXPENSE OF NBA'S OFFICIATING POLICE

          Nike's Fun Police "soon will take aim at one of
     basketball's least favorite characters: the referee,"
     according to Jeff Jensen of AD AGE.  Nike will conclude its
     "Fun Police" ad campaign with a 60-second spot Wednesday,
     during Game One of the NBA Finals, as the Fun Police follow
     the case of a referee "whose calls are taking the fun out of
     the game."  Jensen reports that the new Nike spot, from
     Wieden & Kennedy, "may have picked a touchy subject."  The
     NBA is "careful to protect its referees from disparagement,"
     recently asking adidas to re-edit a spot that compared an
     NBA game to a workplace where players are employees and refs
     are supervisors.  The spot was edited in the final version
     with the referees role "minimized."  Nike's Fun Police
     spots, however, don't require NBA approval since official
     league marks aren't used (ADVERTISING AGE, 6/1 issue).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug