Stars' Gaglardi Purchases Team's AHL Affiliate Coke, Hornets Renew Long-Term Deal Nationwide To Run SB Ad For First Time Since '07 Pro Athletes Wear "I Can't Breathe" T-Shirts Shanks, Lazarus Talk About Sharing NASCAR Rights Pamela Wheeler Out As WNBPA Exec Dir Notre Dame Audience Drops On NBC Janay Rice Has 15 Outlets Bidding For Interviews NBC, ESPN Land Exclusives With Janay Rice Cowboys-Giants Rating Lower On NBC
SBD/1/Sponsorships Advertising Marketing
Published June 1, 1998
During the Pacers-Bulls Game Seven last night, NBC ran three WNBA "Join In" promos touting the start of the league's second season on June 11, as well as a network promo for its June 13 and 14 WNBA telecasts. Also, during halftime, NBC's Hannah Storm announced that Jazz F Karl Malone and his wife's fourth child, a girl, was born Friday. Storm: "Twenty and a half inches. Pretty healthy numbers for maybe a future WNBA power forward" (THE DAILY). OTHER NOTES: AMF Bowling awarded its $10-15M account to TX-based Richards Group, from VA-based Mumford Marketing (AD AGE, 5/31)....In DC, Sharon Walsh examined the legal dispute filed by PepsiCo against Coca-Cola over fountain pouring rights and wrote that, "Considering the distance Pepsi has to go to catch up with Coke in the fountain business, some analysts question whether a legal battle, with its attendant costs and dangers, is really worth the trouble." Manny Goldman, a beverage analyst for Paine Webber: "It's worth it to Pepsi" (WASHINGTON POST, 5/31)....Softball player Gillian Boxx has signed a multi-year deal to endorse CA-based Diamond Sports' line of catcher's gear. Boxx, who is handled by Sue Rodin of NY-based Stars & Strategies, will be utilized in advertising and promotional activities for Diamond (Stars & Strategies).