Rick Allen Named NBC's Lead NASCAR Voice NBC Adds Jeff Burton As NASCAR Analyst Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving Adidas Grapples With New Rose Injury Masekela Joining NBC's Sochi Coverage App Review: NBC Sports Live Extra StubHub, NBC Sports Digital Ink Deal NBC Reveals Cable Nets' Coverage Plans for Olympics Majority Of NFL TV Partners See Ratings Rise
SBD/1/Sponsorships Advertising Marketing
Published June 1, 1998
During the Pacers-Bulls Game Seven last night, NBC ran three WNBA "Join In" promos touting the start of the league's second season on June 11, as well as a network promo for its June 13 and 14 WNBA telecasts. Also, during halftime, NBC's Hannah Storm announced that Jazz F Karl Malone and his wife's fourth child, a girl, was born Friday. Storm: "Twenty and a half inches. Pretty healthy numbers for maybe a future WNBA power forward" (THE DAILY). OTHER NOTES: AMF Bowling awarded its $10-15M account to TX-based Richards Group, from VA-based Mumford Marketing (AD AGE, 5/31)....In DC, Sharon Walsh examined the legal dispute filed by PepsiCo against Coca-Cola over fountain pouring rights and wrote that, "Considering the distance Pepsi has to go to catch up with Coke in the fountain business, some analysts question whether a legal battle, with its attendant costs and dangers, is really worth the trouble." Manny Goldman, a beverage analyst for Paine Webber: "It's worth it to Pepsi" (WASHINGTON POST, 5/31)....Softball player Gillian Boxx has signed a multi-year deal to endorse CA-based Diamond Sports' line of catcher's gear. Boxx, who is handled by Sue Rodin of NY-based Stars & Strategies, will be utilized in advertising and promotional activities for Diamond (Stars & Strategies).