SBD/1/Sponsorships Advertising Marketing


          During the Pacers-Bulls Game Seven last night, NBC ran
     three WNBA "Join In" promos touting the start of the
     league's second season on June 11, as well as a network
     promo for its June 13 and 14 WNBA telecasts.  Also, during
     halftime, NBC's Hannah Storm announced that Jazz F Karl
     Malone and his wife's fourth child, a girl, was born Friday. 
     Storm: "Twenty and a half inches.  Pretty healthy numbers
     for maybe a future WNBA power forward" (THE DAILY).
          OTHER NOTES: AMF Bowling awarded its $10-15M account to
     TX-based Richards Group, from VA-based Mumford Marketing (AD
     AGE, 5/31)....In DC, Sharon Walsh examined the legal dispute
     filed by PepsiCo against Coca-Cola over fountain pouring
     rights and wrote that, "Considering the distance Pepsi has
     to go to catch up with Coke in the fountain business, some
     analysts question whether a legal battle, with its attendant
     costs and dangers, is really worth the trouble."  Manny
     Goldman, a beverage analyst for Paine Webber: "It's worth it
     to Pepsi" (WASHINGTON POST, 5/31)....Softball player Gillian
     Boxx has signed a multi-year deal to endorse CA-based
     Diamond Sports' line of catcher's gear.  Boxx, who is
     handled by Sue Rodin of NY-based Stars & Strategies, will be
     utilized in advertising and promotional activities for
     Diamond (Stars & Strategies). 
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