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  • DOCTORS ENDURE KNICKS AND BRUISES OVER FORMATION OF PTP

              While Knicks' team doctor Dr. Norman Scott helped form
         a LLC called the Association of Professional Team Physicians
         (PTP) over a year ago, he "angered" Knicks execs earlier
         this year when he "seemed to trade on his authority over the
         fate" of Knicks C Patrick Ewing, according to Nick
         Paumgarten of the N.Y. OBSERVER.  Scott, who has now
         enlisted more than 70 doctors from teams in the NBA, NHL,
         MLB and WNBA to join PTP, gave an interview to the N.Y.
         Times, discussing Ewing's playing injury "in some detail,"
         and Paumgarten writes that what "angered" the Knicks was
         Scott's "thinly veiled use" of Ewing "as bait."  Paumgarten:
         "Although they deny it, Dr. Scott and the numerous other pro
         team doctors involved in the venture seem to be trading on
         their relationships with their teams to build a brand name
         for themselves.  And the brand is devoted, in large part, to
         generating profits.  For that reason, many doctors in the
         sports medicine establishment are wary of [PTP] and
         skeptical of its intentions."  But MSG President Dave
         Checketts, who is a co-founder of PTP and a member of its
         four-man board, said he was "unaware of any tension" over
         the Ewing incident (N.Y. OBSERVER, 6/1).
              DR. BILL: Paumgarten reports that "many team doctors"
         in N.Y. are "wrinkling their noses at the scent of
         commercial gain" posed by PTP and "many" of them, including
         "some of the top names in the sports medicine business,"
         have declined Scott's invitation to join PTP.  But the PTP's
         members have gone to "great lengths to downplay the profit
         angle and portray their association" as one committed to the
         principles of education and research.  PTP will begin to
         market "sportcare" products and plans to accredit sports
         clinics and develop a product stamp of approval.  PTP will
         shortly introduce a line of orthopedic supports and braces
         under the brand name Stardox (N.Y. OBSERVER, 6/1).
    
    

    Print | Tags: Cablevision, Madison Square Garden, MLB, NBA, New York Knicks, NHL, WNBA
  • MARKETPLACE ROUND-UP

              During the Pacers-Bulls Game Seven last night, NBC ran
         three WNBA "Join In" promos touting the start of the
         league's second season on June 11, as well as a network
         promo for its June 13 and 14 WNBA telecasts.  Also, during
         halftime, NBC's Hannah Storm announced that Jazz F Karl
         Malone and his wife's fourth child, a girl, was born Friday. 
         Storm: "Twenty and a half inches.  Pretty healthy numbers
         for maybe a future WNBA power forward" (THE DAILY).
              OTHER NOTES: AMF Bowling awarded its $10-15M account to
         TX-based Richards Group, from VA-based Mumford Marketing (AD
         AGE, 5/31)....In DC, Sharon Walsh examined the legal dispute
         filed by PepsiCo against Coca-Cola over fountain pouring
         rights and wrote that, "Considering the distance Pepsi has
         to go to catch up with Coke in the fountain business, some
         analysts question whether a legal battle, with its attendant
         costs and dangers, is really worth the trouble."  Manny
         Goldman, a beverage analyst for Paine Webber: "It's worth it
         to Pepsi" (WASHINGTON POST, 5/31)....Softball player Gillian
         Boxx has signed a multi-year deal to endorse CA-based
         Diamond Sports' line of catcher's gear.  Boxx, who is
         handled by Sue Rodin of NY-based Stars & Strategies, will be
         utilized in advertising and promotional activities for
         Diamond (Stars & Strategies). 
              
    

    Print | Tags: Chicago Bulls, Coca-Cola, Dallas Stars, Indiana Pacers, NBC, PepsiCo, Seattle Storm, Southwest Sports Group, Utah Jazz, WNBA
  • NIKE HAVING FUN AT THE EXPENSE OF NBA'S OFFICIATING POLICE

              Nike's Fun Police "soon will take aim at one of
         basketball's least favorite characters: the referee,"
         according to Jeff Jensen of AD AGE.  Nike will conclude its
         "Fun Police" ad campaign with a 60-second spot Wednesday,
         during Game One of the NBA Finals, as the Fun Police follow
         the case of a referee "whose calls are taking the fun out of
         the game."  Jensen reports that the new Nike spot, from
         Wieden & Kennedy, "may have picked a touchy subject."  The
         NBA is "careful to protect its referees from disparagement,"
         recently asking adidas to re-edit a spot that compared an
         NBA game to a workplace where players are employees and refs
         are supervisors.  The spot was edited in the final version
         with the referees role "minimized."  Nike's Fun Police
         spots, however, don't require NBA approval since official
         league marks aren't used (ADVERTISING AGE, 6/1 issue).
    
    

    Print | Tags: NBA, Nike, Washington Nationals, Wieden Kennedy
  • POSSIBLE USGA METALWOOD BAN COULD HAVE FAR-REACHING EFFECTS

              If the USGA goes ahead with a possible ban on metal
         clubs, it would put golf pros "in a tight spot, since they
         make their living with the equipment," according to James
         Peltz of the L.A. TIMES.  Reports say that golf pros are
         currently "split" over the issue.  Regarding a possible ban,
         Callaway Golf Chair Ely Callaway said it's "very premature"
         to say whether his company would sue the USGA to block a
         rules change, but that "he doesn't dismiss the idea either." 
         Peltz: "After all, Callaway sold stock on the basis of its
         clubs being USGA approved" (L.A. TIMES, 5/30).  In N.Y.,
         Phil Mushnick wrote that the issue "is loosely about golf
         ... it's about greed."  He added that the debate also puts
         the golf media "in a perilous predicament," as many golf
         analysts are being paid by the same companies who could be
         affected by the ban.  Mushnick cites NBC's Johnny Miller, a
         Callaway spokesperson, and CBS's Gary McCord, who endorses
         Taylor Made, as examples of TV personalities whose opinions
         on the subject would be "worthless" (N.Y. POST, 5/31).
              THE ADAMS FAMILY: Adams Golf, whose revenues have gone
         from less than $1M three years ago to more than $30M last
         year boosted by its Tight Lies club, was profiled by PBS's
         Byron Harris on "Nightly Business Report."  Harris: "Now the
         problem is the competition, like Callaway Golf, which spends
         more on R&D than Adams grosses" ("NBR," PBS, 5/29).
    
    

    Print | Tags: Callaway Golf, CBS, NBC, USGA, Viacom, Washington Nationals
  • TEAM/SCHOOL APPAREL OUTLAWED IN SCHOOLS OVER LINK TO GANGS

              Univ. of Miami, Georgetown Univ. and UNLV apparel, in
         addition to Broncos jackets, Avalanche jerseys and Rockies
         hats, are examples of clothing banned at Adams 12 School
         District in CO as a result of the '92 "Safe School Act,"
         according to Dylan Tomlinson of the DENVER POST.  Adams 12
         is the first local school district to implement a dress code
         that puts sports apparel in the same category with clothes
         that advertise or advocate alcohol or drug use.  While the
         ban of sports attire is relatively new in CO, its is
         becoming "increasingly common across the country," as school
         districts in L.A., S.D., Chicago, Detroit and Miami have
         also imposed similar dress codes to "counter gang activity
         on school campuses." School officials say the dress code has
         been "tremendously successful."  Patti Terhune, Dir of
         Alternative Services for Adams 12: "Gangs are the biggest
         concern.  Sports attire is tremendously popular with gangs,
         and by eliminating all pro merchandise it is one major thing
         we don't have to worry about" (DENVER POST, 5/31).
              COLORS: Tomlinson reports that Bulls, Rockies and
         Royals attire "are the most directly connected to gangs,"
         with the Crips gang favoring the Rockies, Royals, Dodgers,
         UNC, Georgetown and UCLA, while the Bloods most often use
         Bulls, Red Sox, Phillies, Reds, UNLV and Univ. of NE
         merchandise as identification.  Gang member Dontae Riggins,
         who wears more "White Sox merchandise than Frank Thomas,"
         cites rapper Dr. Dre as the primary reason his gang began
         wearing White Sox apparel: "I don't watch baseball.  I don't
         like any of that (stuff).  We wear this 'cause Dre does and
         it looks cool."  Raiders Dir of Marketing Morris Bradshaw
         said he is becoming "increasingly frustrated with the
         negative exposure his team gets" due to its ties to gangs:
         "I get really sick of turning on 'America's Most Wanted' or
         'Cops' and seeing someone wearing our stuff being busted. 
         It's a concern and it's a not something we're proud of, but
         we don't know what to do about it" (DENVER POST, 5/31).
    
    

    Print | Tags: Boston Red Sox, Chicago Bulls, Chicago White Sox, Cincinnati Reds, Colorado Avalanche, Colorado Rockies, Denver Broncos, Kansas City Royals, Los Angeles Dodgers, News Corp./Fox, Oakland Raiders, Philadelphia Phillies
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