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NO SLEIGHT OF HAND, JUST A SLIGHT MAGIC TICKET PRICE HIKE
Published June 1, 1998
The Magic will raise ticket prices from an average of $50 last season to $52 in '98-99, according to Tim Povtak of the ORLANDO SENTINEL. The increases are the "smallest" since the team's inception in '89. The cost of $72 floor seats will remain the same, while $58 seats will go for $60, $50 seats will go for $51, and $40 seats will run $42. Upper-level seats were raised by $1. Magic Exec VP Jack Swope: "It's really just a cost-of-living increase." The Magic, who lost money last season for the first time, have an "estimated" 15,000 season-ticket holders, with a waiting list of 3,500 (ORLANDO SENTINEL, 5/30). SIXERS: The Sixers announced price increases for next season that average "about" 10.8%. $12 seats will move to $13, $21 to $23, $28 to $31, $40 to $44, and $54 to $59 (Phil Jasner, PHILADELPHIA DAILY NEWS, 5/29).