SBD/1/Franchises

NO SLEIGHT OF HAND, JUST A SLIGHT MAGIC TICKET PRICE HIKE

          The Magic will raise ticket prices from an average of
     $50 last season to $52 in '98-99, according to Tim Povtak of
     the ORLANDO SENTINEL.  The increases are the "smallest"
     since the team's inception in '89.  The cost of $72 floor
     seats will remain the same, while $58 seats will go for $60,
     $50 seats will go for $51, and $40 seats will run $42. 
     Upper-level seats were raised by $1.  Magic Exec VP Jack
     Swope: "It's really just a cost-of-living increase."  The
     Magic, who lost money last season for the first time, have
     an "estimated" 15,000 season-ticket holders, with a waiting
     list of 3,500 (ORLANDO SENTINEL, 5/30).  
          SIXERS: The Sixers announced price increases for next
     season that average "about" 10.8%.  $12 seats will move to
     $13, $21 to $23, $28 to $31, $40 to $44, and $54 to $59 
     (Phil Jasner, PHILADELPHIA DAILY NEWS, 5/29).

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