SBD/8/The Back Of The Book

ESPN CHILTON SPORTS POLL: THE SECOND "CYNICISM POLL"

          ESPN Chilton Sports Poll has conducted its second
     "Cynicism Poll."  In January, 1,027 sports fans were asked if
     they were more or less interested in sports compared to the
     same time last year.  Results showed that 19% of sports fans
     were less interested in sports compared to January '97 and
     34% were more interested.  The 191 sports fans who were less
     interested were read a list of possible reasons for their
     declining interest, and were asked to rate the accuracy of
     the statements as they applied to them on a 1-5 scale, 1
     being not at all accurate, 5 being very accurate.  The
     following lists a sample of responses (THE DAILY).

          
"SPORTS IS TOO MUCH
ABOUT MAKING MONEY"
"REPORTS OF PLAYERS
USING DRUGS"
1)
15.40%
NOT ACCURATE
1)
31.80%
2)
6.00%
2)
8.60%
3)
18.00%
3)
18.80%
4)
10.20%
4)
7.50%
5)
50.40%
VERY ACCURATE
5)
33.30%
MEAN
3.74%
MEAN
3.02%
"PLAYERS ARE OVERPAID"
"THE PLAYERS' ATTITUDES"
1)
25.60%
NOT ACCURATE
1)
20.30%
2)
4.70%
2)
9.10%
3)
15.70%
3)
22.70%
4)
8.70%
4)
9.40%
5)
45.30%
VERY ACCURATE
5)
38.50%
MEAN
3.43%
MEAN
3.37%
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