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  • ESPN CHILTON SPORTS POLL: THE SECOND "CYNICISM POLL"

              ESPN Chilton Sports Poll has conducted its second
         "Cynicism Poll."  In January, 1,027 sports fans were asked if
         they were more or less interested in sports compared to the
         same time last year.  Results showed that 19% of sports fans
         were less interested in sports compared to January '97 and
         34% were more interested.  The 191 sports fans who were less
         interested were read a list of possible reasons for their
         declining interest, and were asked to rate the accuracy of
         the statements as they applied to them on a 1-5 scale, 1
         being not at all accurate, 5 being very accurate.  The
         following lists a sample of responses (THE DAILY).
    
              
    "SPORTS IS TOO MUCH
    ABOUT MAKING MONEY"
    "REPORTS OF PLAYERS
    USING DRUGS"
    1)
    15.40%
    NOT ACCURATE
    1)
    31.80%
    2)
    6.00%
    2)
    8.60%
    3)
    18.00%
    3)
    18.80%
    4)
    10.20%
    4)
    7.50%
    5)
    50.40%
    VERY ACCURATE
    5)
    33.30%
    MEAN
    3.74%
    MEAN
    3.02%
    "PLAYERS ARE OVERPAID"
    "THE PLAYERS' ATTITUDES"
    1)
    25.60%
    NOT ACCURATE
    1)
    20.30%
    2)
    4.70%
    2)
    9.10%
    3)
    15.70%
    3)
    22.70%
    4)
    8.70%
    4)
    9.40%
    5)
    45.30%
    VERY ACCURATE
    5)
    38.50%
    MEAN
    3.43%
    MEAN
    3.37%

    Print | Tags: ESPN, The Back of the Book, Walt Disney
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