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NBC SAYS IT RENEWS GATOR BOWL, BUT DOES THE BOWL KNOW THAT?
Published May 8, 1998
NBC said yesterday that it has reached a new four-year contract "to continue televising the Toyota Gator Bowl, outbidding CBS," according to Bob McClellan of the FLORIDA TIMES-UNION. But Gator Bowl Exec Dir Rick Catlett said he had faxed a reworded contract to NBC on Monday, asking for additional commercial spots and a couple of billboards for title sponsor Toyota and for two commercials for the Tourist Development Council, which the network hadn't gotten back to him on. Catlett: "On principle, they have come up with enough money, but getting commercial spots for our title sponsor and the Tourist Development Council is important. If they have that, we'll be fine." NBC said that "the deal was done." NBC has had the rights to the Gator Bowl since January '96. It is the only bowl game televised by the network. CBS declined to comment (FL TIMES-UNION, 5/8).