SBD/8/Sports Media

NBC SAYS IT RENEWS GATOR BOWL, BUT DOES THE BOWL KNOW THAT?

          NBC said yesterday that it has reached a new four-year
     contract "to continue televising the Toyota Gator Bowl,
     outbidding CBS," according to Bob McClellan of the FLORIDA
     TIMES-UNION.  But Gator Bowl Exec Dir Rick Catlett said he
     had faxed a reworded contract to NBC on Monday, asking for
     additional commercial spots and a couple of billboards for
     title sponsor Toyota and for two commercials for the Tourist
     Development Council, which the network hadn't gotten back to
     him on.  Catlett: "On principle, they have come up with
     enough money, but getting commercial spots for our title
     sponsor and the Tourist Development Council is important.  If
     they have that, we'll be fine."  NBC said that "the deal was
     done."  NBC has had the rights to the Gator Bowl since
     January '96.  It is the only bowl game televised by the
     network.  CBS declined to comment (FL TIMES-UNION, 5/8).  

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Related Topics:

CBS, NBC, Media, Toyota, Viacom

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