CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award NFL Players To Wear Customized Cleats For Charity "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN
Published May 8, 1998
NFL: CNN/SI's Peter King reported that in its new NFL TV deal, CBS "needs to sell its 30-second spots for an average of about $300,000 to break even" this year. King reported it just sold a package of four spots per game to Honda for $125,000 per spot. King: "Bottom line -- the networks are going to get killed financially on this deal" ("Sports Tonight," 5/7)....Mark May will join CBS Sports as a game analyst for the net's NFL coverage (CBS). WTGO-TV (FL) Sports Dir Beasley Reece has also been hired by CBS as an NFL analyst for this season (FLORIDA TIMES-UNION, 5/8). NOTES: In Miami, Barry Jackson wrote, "The more I listen to NBC's No. 1 team -- Bob Costas, Doug Collins and Isiah Thomas -- the more I'm convinced this combination will never truly mesh." Jackson adds that TNT "wisely dropped painfully bland Bob Hill" and discovered "a promising studio analyst" in Kenny Smith, "who speaks with conviction." Jackson also reported that seeking to eliminate the five to ten instances when TNT and TBS carry games simultaneously, the NBA is planning to end next season on a Wednesday (rather than Sunday) and start the playoffs on a Saturday (rather than Thursday) (MIAMI HERALD, 5/8)....NBA.com said visits to the Web site increased 111% during the month of April compared to last year. The site set new traffic records on Monday, May 4, by generating 408,000 visits from 328,000 users (NBA)....PC Magazine's Don Willmott profiles ESPN SportsZone, calling it "remarkable," as it is "one of only a handful of nonpornographic sites that actually get people to pay for content" (PC MAGAZINE, 5/6 issue).