SBD/8/Sports Media


          NFL: CNN/SI's Peter King reported that in its new NFL TV
     deal, CBS "needs to sell its 30-second spots for an average
     of about $300,000 to break even" this year.  King reported it
     just sold a package of four spots per game to Honda for
     $125,000 per spot.  King: "Bottom line -- the networks are
     going to get killed financially on this deal" ("Sports
     Tonight," 5/7)....Mark May will join CBS Sports as a game
     analyst for the net's NFL coverage (CBS).  WTGO-TV (FL)
     Sports Dir Beasley Reece has also been hired by CBS as an NFL
     analyst for this season (FLORIDA TIMES-UNION, 5/8).
          NOTES: In Miami, Barry Jackson wrote, "The more I listen
     to NBC's No. 1 team -- Bob Costas, Doug Collins and Isiah
     Thomas -- the more I'm convinced this combination will never
     truly mesh."  Jackson adds that TNT "wisely dropped painfully
     bland Bob Hill" and discovered "a promising studio analyst"
     in Kenny Smith, "who speaks with conviction."  Jackson also
     reported that seeking to eliminate the five to ten instances
     when TNT and TBS carry games simultaneously, the NBA is
     planning to end next season on a Wednesday (rather than
     Sunday) and start the playoffs on a Saturday (rather than
     Thursday) (MIAMI HERALD, 5/8) said visits to the
     Web site increased 111% during the month of April compared to
     last year.  The site set new traffic records on Monday, May
     4, by generating 408,000 visits from 328,000 users
     (NBA)....PC Magazine's Don Willmott profiles ESPN SportsZone,
     calling it "remarkable," as it is "one of only a handful of
     nonpornographic sites that actually get people to pay for
     content" (PC MAGAZINE, 5/6 issue). 

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