Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues U.S. Open Overnight Down On CBS U.S. Open Women's Final Overnight Down Nishikori's U.S. Open Run Big For Sponsors USTA Begins New Collegiate Tournament Patrick McEnroe Out Of USTA Role Citizen Watch Renews USTA Sponsorship
SBD/8/Sponsorships Advertising Marketing
USTA SERVES UP TENNIS MONTH AS PART OF GRASSROOTS EFFORT
Published May 8, 1998
Pete Sampras will join officials from the USTA, the TIA and the USPTA at the White House today to commemorate USA Tennis Month. Sampras and USTA board member Pam Shriver will help promote the beginning of the USA Tennis Free For All events which will be staged in more than 165 markets and 4,000 sites across the country beginning Saturday, the first National Tennis Day. USA Tennis Month is the centerpiece of the USA Tennis "Plan for Growth," a five-year, $50M initiative to increase tennis participation in the U.S. The plan's goal is to attract 800,000 new players to the sport and to increase the number of frequent players by one million by the end of the year 2002 (USTA). PROUD TO BE YOUR BUD: In Boston, Bud Collins noted the events, and wrote that the USTA seems to be more aware of the youth market than in the past. Collins: "[I]t's the physical and psychic welfare of kids that the USTA seems to be taking seriously after a long period of indifference. Too many USTA presidents have been too concerned about name Americans at the upper reaches of the game instead of pushing the healthful, obviously beneficial, fun aspects to Everykid, Everyparent, Everyhacker" (BOSTON GLOBE, 5/7).