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USTA SERVES UP TENNIS MONTH AS PART OF GRASSROOTS EFFORT

          Pete Sampras will join officials from the USTA, the TIA
     and the USPTA at the White House today to commemorate USA
     Tennis Month.  Sampras and USTA board member Pam Shriver will
     help promote the beginning of the USA Tennis Free For All
     events which will be staged in more than 165 markets and
     4,000 sites across the country beginning Saturday, the first
     National Tennis Day.  USA Tennis Month is the centerpiece of
     the USA Tennis "Plan for Growth," a five-year, $50M
     initiative to increase tennis participation in the U.S.  The
     plan's goal is to attract 800,000 new players to the sport
     and to increase the number of frequent players by one million
     by the end of the year 2002 (USTA).    
          PROUD TO BE YOUR BUD: In Boston, Bud Collins noted the
     events, and wrote that the USTA seems to be more aware of the
     youth market than in the past.  Collins: "[I]t's the physical
     and psychic welfare of kids that the USTA seems to be taking
     seriously after a long period of indifference.  Too many USTA
     presidents have been too concerned about name Americans at
     the upper reaches of the game instead of pushing the
     healthful, obviously beneficial, fun aspects to Everykid,
     Everyparent, Everyhacker" (BOSTON GLOBE, 5/7).

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Anheuser Busch, USTA

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