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SBD/8/Sponsorships Advertising Marketing
MAXXED OUT: BOSTON RENEGADES GET NEW LOOK
Published May 8, 1998
MA-based T.J. Maxx has signed a sponsorship agreement with the Boston Renegades, the women's soccer team which competes in the W League, the "highest" level of women's soccer, associated with the USISL, according to Gregg Krupa of the BOSTON GLOBE. Sources put the deal in the "mid-five figures." T.J. Maxx will be the exclusive uniform provider of the Renegades and will also receive in-stadium signage and ad placement in the team's programs. PepsiCo is also a Renegade team sponsor. The Renegades have sold 5,000 tickets for its home opener next Friday (BOSTON GLOBE, 5/8).