SBD/8/Sponsorships Advertising Marketing

MAXXED OUT: BOSTON RENEGADES GET NEW LOOK

          MA-based T.J. Maxx has signed a sponsorship agreement
     with the Boston Renegades, the women's soccer team which
     competes in the W League, the "highest" level of women's
     soccer, associated with the USISL, according to Gregg Krupa
     of the BOSTON GLOBE.  Sources put the deal in the "mid-five
     figures."  T.J. Maxx will be the exclusive uniform provider
     of the Renegades and will also receive in-stadium signage and
     ad placement in the team's programs.  PepsiCo is also a
     Renegade team sponsor.  The Renegades have sold 5,000 tickets
     for its home opener next Friday (BOSTON GLOBE, 5/8).

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