Sponsors Activate Around MLB ASG Week Pepsi Beginning Emoji-Based MLB Campaign Mtn Dew To Sponsor DR1 Drone Racing League Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour Bowl Game Pouring Rights, Concessions Pepsi Not Renewing Citi Field Partnership Jennifer Storms To Be NBC Sports CMO Doritos Ending Super Bowl Ad Contest Flacco Stars In Humorous Pepsi, Tostitos Ad
SBD/8/Sponsorships Advertising Marketing
MAXXED OUT: BOSTON RENEGADES GET NEW LOOK
Published May 8, 1998
MA-based T.J. Maxx has signed a sponsorship agreement with the Boston Renegades, the women's soccer team which competes in the W League, the "highest" level of women's soccer, associated with the USISL, according to Gregg Krupa of the BOSTON GLOBE. Sources put the deal in the "mid-five figures." T.J. Maxx will be the exclusive uniform provider of the Renegades and will also receive in-stadium signage and ad placement in the team's programs. PepsiCo is also a Renegade team sponsor. The Renegades have sold 5,000 tickets for its home opener next Friday (BOSTON GLOBE, 5/8).