National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot Door Open For New Earnhardt Sponsors In '13 Reebok Launches New John Wall Shoe, Campaign Aerosmith, Kravitz Join Pepsi Campaign
SBD/8/Sponsorships Advertising Marketing
MAXXED OUT: BOSTON RENEGADES GET NEW LOOK
Published May 8, 1998
MA-based T.J. Maxx has signed a sponsorship agreement with the Boston Renegades, the women's soccer team which competes in the W League, the "highest" level of women's soccer, associated with the USISL, according to Gregg Krupa of the BOSTON GLOBE. Sources put the deal in the "mid-five figures." T.J. Maxx will be the exclusive uniform provider of the Renegades and will also receive in-stadium signage and ad placement in the team's programs. PepsiCo is also a Renegade team sponsor. The Renegades have sold 5,000 tickets for its home opener next Friday (BOSTON GLOBE, 5/8).