SBD/8/Sponsorships Advertising Marketing


          The USOC's OPUS division was profiled in the DESERET
     NEWS.  USOC Dep. Secretary General John Krimsky said that
     nearly 70% of the $806M anticipated from corporate sponsors
     for the 2002 Winter Games has been raised.  Krimsky:
     "Everybody at OPUS is a salesman.  We've got a lot of money
     to raise" (DESERET NEWS, 5/7)....Wilson Sporting Goods has
     retained NJ-based The Sherry Group for PR services.  The
     agreement will cover each of Wilson's three business groups,
     including golf, racquet sports and team sports (TSG).
     ...Footstar Inc., which operates 553 FootAction stores and
     2,507 Meldisco leased footwear departments, said April sales
     rose 17% to $144.1M, from $123.3M a year earlier (WALL STREET
     JOURNAL, 5/8)....CA-based Goodby, Silverstein & Partners won
     10 awards last night, including work for Nike, at the 22nd
     annual One Show, for creative excellence in advertising (N.Y.
     TIMES, 5/8)....CA-based The North Face will design and
     manufacture a line of outdoor performance footwear, scheduled
     to launch in Spring '99 (North Face). 

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Related Topics:

Nike, USOC, Wilson Sporting Goods

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