Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves A-B InBev Latest To End USOC Sponsorship TD Ameritrade Not Returning As USOC Sponsor Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike
SBD/8/Sponsorships Advertising Marketing
Published May 8, 1998
The USOC's OPUS division was profiled in the DESERET NEWS. USOC Dep. Secretary General John Krimsky said that nearly 70% of the $806M anticipated from corporate sponsors for the 2002 Winter Games has been raised. Krimsky: "Everybody at OPUS is a salesman. We've got a lot of money to raise" (DESERET NEWS, 5/7)....Wilson Sporting Goods has retained NJ-based The Sherry Group for PR services. The agreement will cover each of Wilson's three business groups, including golf, racquet sports and team sports (TSG). ...Footstar Inc., which operates 553 FootAction stores and 2,507 Meldisco leased footwear departments, said April sales rose 17% to $144.1M, from $123.3M a year earlier (WALL STREET JOURNAL, 5/8)....CA-based Goodby, Silverstein & Partners won 10 awards last night, including work for Nike, at the 22nd annual One Show, for creative excellence in advertising (N.Y. TIMES, 5/8)....CA-based The North Face will design and manufacture a line of outdoor performance footwear, scheduled to launch in Spring '99 (North Face).