SBD/8/Leagues Governing Bodies

SATHER SAYS NHL MUST LOOK IN THE MIRROR, NOT TO GOVT. HELP

          Oilers President Glen Sather said that small-market
     Canadian teams can survive, but success will mean "convincing
     the rest of the NHL's owners, both in Canada and the United
     States, that they are on a self-destructive course,"
     according to David Shoalts of the Toronto GLOBE & MAIL. 
     Sather said that he doesn't expect to receive any public
     assistance, but that teams need to control salaries: "The
     market is created by us.  If we decide not to pay Sergei
     Fedorov $36-million, that changes the market."  But he added
     that the market won't change since owners will spend whatever
     it takes to win, so small-market clubs, "instead of bitching
     and moaning about salaries," are going to have to target new
     revenue.  Sather said one "key" area is TV, where the Oilers
     are bringing all production in-house and looking at PPV
     telecasts as a "major growth area."  Sather added that he
     would like to see more revenue sharing and said the six
     Canadian clubs "would be a hell of a lot better off if we
     could keep the 'Hockey Night in Canada' revenue," instead of
     the current Canadian Assistance Plan.  Sather, on fellow
     owners: "Everybody, because they want to chase the Stanley
     Cup, can rationalize what they pay these players.  Owners
     start to fall in love with their stars" (GLOBE & MAIL, 5/8). 

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