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HEWLETT-PACKARD CYCLING EVENT TO AIR ON CBS
Published May 8, 1998
Hewlett-Packard announced that the '98 HP Int'l Women's Challenge, a $100,000 women's road cycling event, will be broadcast on CBS Sports in each of the net's top 25 markets. The event, which is scheduled to include 20 of the world's top 25-ranked women cyclists, will be televised as a one-hour weekend show in late July. The '98 event, which takes place in Boise, ID, from June 16 to 21, will be the first broadcast on network TV (Hewlett-Packard).