QUOKKA SPORTS' WIRED WHITBREAD COVERAGE HAS COMPANY ON RISE
Published May 6, 1998
With the '97-98 Whitbread Round The World Race nearing its conclusion, a "little Internet company named Quokka Sports has covered the race like never before," according to Michael Meyer of NEWSWEEK. Meyer calls S.F.-based Quokka "a company to watch," as they implement plans to "digitize" a variety of sporting events "so they can be broadcast on the Internet in a new way to far larger audiences than ever before." For the Whitbread, the competing boats "have essentially been turned into floating media labs," complete with laptops, digital video cameras, microphones and satellite telecommunications. Boat crews are constantly submitting "whole libraries of data about themselves" which Quokka then posts at its Whitbread site, www.whitbread.org. The site receives nearly a million visits a day, from 177 countries. Quokka President Alan Ramadan said the company will next launch an Internet Sailing Channel and that it "hopes to cover" the Tour de France as well as Formula One auto races next year. A "fully wired" Everest ascent is "also in the works" (NEWSWEEK, 5/6 issue).