Expectations High For NASCAR On NBC Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published May 6, 1998
The WALL STREET JOURNAL's Pope & Cauley examine the efforts of broadcast networks to convince advertisers to buy time on the networks, rather than on cable. CBS has sent out a study which shows statistics "suggesting that cable viewership is higher than the national average in households earning less than $30,000 a year" (WALL STREET JOURNAL, 5/6)....In Toronto, William Houston reports that the "most important" regional cable package in Canada is the Maple Leafs' rights, and that rights to the Leafs and Raptors could be sold as a package. Houston: "Insiders predict TSN will outbid CTVSN for the Leafs and perhaps also the Raptors" (Toronto GLOBE & MAIL, 5/6)....In his final column for the HOCKEY NEWS, Al Morganti thanks Editor-in-Chief Steve Dryden for "giving me a forum to express my views over the years." Morganti: "As a conflict due to my expanded role with ESPN has arisen, I reflect back on how my decade- long association with THN has always enhanced my ability to gather news" (HOCKEY NEWS, 5/8 issue)....N.Y. media buyer Paul Schulman on ABC rebranding "Monday Night Football" to include the name ESPN: "[A]s a buyer, I don't think it will help in the NFL marketplace. It takes away from it. ESPN's name means a lot, but ABC's 'Monday Night Football' has already got a great name" (Rudy Martzke, USA TODAY, 5/6).