ESPN To Air World Cup Of Hockey SportsNet LA Impasse Carries On Neuheisel Joins CBS As CFB Analyst ESPN's Traug Keller Talks Talent Galaxy Get New Radio Deal For '15 Chargers Fans Vocal At Stadium Forum Smith To Face At Least Three People In NFLPA Race TNT's Craig Sager Talks Return To Sidelines Giants WR Beckham Weighing Endorsements St. Louis Unveils New Renderings For NFL Venue
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Published May 6, 1998
The WALL STREET JOURNAL's Pope & Cauley examine the efforts of broadcast networks to convince advertisers to buy time on the networks, rather than on cable. CBS has sent out a study which shows statistics "suggesting that cable viewership is higher than the national average in households earning less than $30,000 a year" (WALL STREET JOURNAL, 5/6)....In Toronto, William Houston reports that the "most important" regional cable package in Canada is the Maple Leafs' rights, and that rights to the Leafs and Raptors could be sold as a package. Houston: "Insiders predict TSN will outbid CTVSN for the Leafs and perhaps also the Raptors" (Toronto GLOBE & MAIL, 5/6)....In his final column for the HOCKEY NEWS, Al Morganti thanks Editor-in-Chief Steve Dryden for "giving me a forum to express my views over the years." Morganti: "As a conflict due to my expanded role with ESPN has arisen, I reflect back on how my decade- long association with THN has always enhanced my ability to gather news" (HOCKEY NEWS, 5/8 issue)....N.Y. media buyer Paul Schulman on ABC rebranding "Monday Night Football" to include the name ESPN: "[A]s a buyer, I don't think it will help in the NFL marketplace. It takes away from it. ESPN's name means a lot, but ABC's 'Monday Night Football' has already got a great name" (Rudy Martzke, USA TODAY, 5/6).