SBD/6/Sports Media


          NBC President & CEO Bob Wright is featured in a Q&A
     with Saylor & Eller of the L.A. TIMES.  Wright said that NBC
     gave up its rights to the NFL because the economics of the
     deal "were so negative that it would foreclose us from doing
     other things that we thought were more meaningful.  We
     thought it would basically put us in a hammerlock."  Wright,
     on reports of a new football league involving GE and Time
     Warner: "We're still trying to do it.  We've got to balance
     the issues of anger over not having football with creating
     something that is attractive to us in a network sense, which
     means we have to be able to generate large enough audiences
     to make it worthwhile for our own television stations and
     our affiliates.  It can't be a hobby."  Wright said that the
     NFL deal will make it "impossible" for other networks "to
     make money. ... When Fox put football on, they guaranteed
     themselves they wouldn't make money" (L.A. TIMES, 5/6).
          SINGING FROM THE SAME HYMN SHEET: NBC Sports President
     Dick Ebersol, on a Hollywood Reporter report that ABC, Fox,
     CBS and ESPN could lose $150M-$200M per year on their NFL
     deals: "I would not be surprised to see those losses become
     much larger by the fall" (USA TODAY, 5/6).

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