NAMES IN THE NEWS
Published May 6, 1998
Reebok Chair PAUL FIREMAN and Bass Pro Shops President JOHN MORRIS have been elected to the National Sporting Goods Association Sporting Goods Hall Of Fame. They will be inducted at the NSGA Annual Meeting July 19 (NSGA)....Bulls G MICHAEL JORDAN and NFLPA Exec Dir GENE UPSHAW are listed in EBONY's "100+ Most Influential Black Americans" EBONY, 5/98)....In Ottawa, Senators Chair ROD BRYDEN was named Man of the Year at a Consumers' Choice business award banquet Monday. The Consumers' Choice awards were determined by a Gallup survey that polled 1,350 individuals in the Ottawa area early this year (OTTAWA CITIZEN, 5/5)....Scholastic Inc. and Lakers C SHAQUILLE O'NEAL signed a publishing deal to create a children's collection of "fractured" fairy tales aimed at readers six to nine. "Shaq And The Beanstalk And Six Other Very Tall Tales" will be published by Scholastic in the fall of '99 (Scholastic Inc.)....Time Warner Sports CEO SETH ABRAHAM is highlighted in the "Workspaces" profile in the WALL STREET JOURNAL. Abraham, on his office: "I spend so much time in this office I want it to be fun" (WALL STREET JOURNAL, 5/6)....Gatorade Ad Manager LIZ BARDETTI is profiled in ADWEEK. Bardetti: "A lot of people find online work intimidating. But if you understand your target it's just one more tool in your marketing toolbox" (ADWEEK, 5/4).