SBD/6/Sports Industrialists

NAMES IN THE NEWS

          Reebok Chair PAUL FIREMAN and Bass Pro Shops President
     JOHN MORRIS have been elected to the National Sporting Goods
     Association Sporting Goods Hall Of Fame.  They will be
     inducted at the NSGA Annual Meeting July 19 (NSGA)....Bulls
     G MICHAEL JORDAN and NFLPA Exec Dir GENE UPSHAW are listed
     in EBONY's "100+ Most Influential Black Americans" EBONY,
     5/98)....In Ottawa, Senators Chair ROD BRYDEN was named Man
     of the Year at a Consumers' Choice business award banquet
     Monday.  The Consumers' Choice awards were determined by a
     Gallup survey that polled 1,350 individuals in the Ottawa
     area early this year (OTTAWA CITIZEN, 5/5)....Scholastic
     Inc. and Lakers C SHAQUILLE O'NEAL signed a publishing deal
     to create a children's collection of "fractured" fairy tales
     aimed at readers six to nine.  "Shaq And The Beanstalk And
     Six Other Very Tall Tales" will be published by Scholastic
     in the fall of '99 (Scholastic Inc.)....Time Warner Sports
     CEO SETH ABRAHAM is highlighted in the "Workspaces" profile 
     in the WALL STREET JOURNAL.  Abraham, on his office: "I
     spend so much time in this office I want it to be fun" (WALL
     STREET JOURNAL, 5/6)....Gatorade Ad Manager LIZ BARDETTI is
     profiled in ADWEEK.  Bardetti: "A lot of people find online
     work intimidating.  But if you understand your target it's
     just one more tool in your marketing toolbox" (ADWEEK, 5/4).

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