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FALK FUSING SPORTS & ENTERTAINMENT THROUGH SFX DEAL

          The sum of the sale of David Falk's FAME to SFX on
     Monday could exceed $150M in cash and stock, according to
     Richard Sandomir of the N.Y. TIMES.  SFX is paying $82.9M in
     cash, one million shares of stock (worth $38.75M at
     yesterday's close) and $15M over five years in "incentive
     payments" if FAME's cash flow hits certain levels.  Other
     incentives could push the total over $150M.  Advantage Int'l
     Chair Lee Fentress: "Now it'll be interesting to see who
     retires first, David or Michael [Jordan]."  Sandomir reports
     that Falk will bring his "connections" to companies like
     Nike, Warner Bros. and WorldCom to SFX.  Falk: "We can offer
     our young superstars like Keith Van Horn and Antoine Walker
     a way to build businesses without going outside to do it,
     and it gives us a way to buy companies that we didn't have
     before."  Agent Leigh Steinberg said SFX's acquisition of
     FAME "highlights the synergy between Big Entertainment and
     Big Sports, to the extent that sports have become content
     and programming in a much larger world."  Sandomir notes
     SFX's "next step" could be the acquisition of The Marquee
     Group (TMG), and writes that Falk "comes into SFX with
     stronger assets than anyone" at TMG, adding that Falk "could
     supplant" TMG President Bob Gutkowski "as the dominant
     executive under the SFX sports banner."  Falk could also
     wind up "supervising" ProServ and his former boss Donald
     Dell.  TMG acquired ProServ last year (N.Y. TIMES, 5/6).

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