Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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In Philadelphia, Bill Fleischman writes that "NASCAR's Night In Hollywood" last Friday, broadcast on ESPN, was "smoothly produced and everyone seemed to have a good time," but "you had the feeling many presenters wouldn't know Richard Petty from Richard Benjamin" (PHILADELPHIA DAILY NEWS, 5/6). In Orlando, Juliet Macur reported that film director Oliver Stone, who presented Petty with NASCAR's Lifetime Achievement Award, congratulated him for his 200 seasons, not his 200 wins. Stone, on NASCAR: "I'm certainly aware of the sport. This is sort of a new sport, isn't it?" Macur: "The faux pas was just an example of what happens when 50 years of NASCAR racing smacked head-on with Hollywood." Macur wrote that provocative dance numbers during the event were "a far cry from NASCAR's down-to-earth persona." Actor John Schneider: "I'm embarrassed about the kind of show put on here, with all of the women dancing around in garter belts and black boots. ... Hollywood thinks NASCAR needs help and needs to be hyped up, but they just don't know any better" (ORLANDO SENTINEL, 5/3).
NEWSWEEK's Dickey & Power preview the upcoming World Cup and write that while U.S. men "just don't tune in" to soccer, women "are getting very, very interested. And as the World Cup tournament begins next month in France, advertisers and promoters are taking note." With high numbers of women playing amateur soccer in the U.S., they "are watching a game they know from the inside. And they can read not only the moves, but the faces of the players" (Dickey & Power, NEWSWEEK, 5/11 issue)....Earl Woods will host "Tiger Jam I," a concert in L.A. to benefit the Tiger Woods Foundation. Scheduled for June 8 at the Universal Amphitheatre, the show's includes Hootie & the Blowfish, Babyface and Glenn Frey and Joe Walsh (GOLFWEEK, 5/2).