SBD/27/Sports Media

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              USA TODAY's Rudy Martzke reports that with the Bulls-
         Pacers series heading for at least a Game Six, NBC has added
         "close to" $10M in ad sales (USA TODAY, 5/27).  In Chicago,
         Fred Mitchell wrote that NBC execs are "nervous" at the
         possibility of a Pacers-Jazz NBA Finals.  But NBA Senior
         VP/Communications Brian McIntyre said, "A lot of people want
         to see the Bulls because of their international popularity. 
         But I think the NBA Finals are at the stage now that the
         event dictates it more than the participants" (CHICAGO
         TRIBUNE, 5/25)....In DC, Washington Sports & Entertainment
         VP/Communications Matt Williams "formally registered a
         complaint" with WUSA-TV for airing comments from Capitals
         coach Ron Wilson while he was miked by the station during
         practice.  On the tape, Wilson made some derogatory remarks
         about the Sabres, calling them a "chicken----" team
         (WASHINGTON POST, 5/27)....Comcast will pay $500M for a
         "major stake" in Jones Intercable, making Comcast the
         nation's No. 3 cable TV operator, behind only Time Warner
         and TCI (USA TODAY, 5/26)....The WTA Tour "is expected to
         announce" a deal today with Eurosport to broadcast 80
         women's pro tennis tournaments on European TV in '99 (USA
         TODAY, 5/27)....ESPN Classic Sports introduces two new shows
         in June: "Big Fights Boxing Hour" on Tuesdays at 8:00pm ET
         and "Schaap One-on-One," an interview show with Dick Schaap,
         on Tuesdays and Thursdays at 7:30pm ET (N.Y. POST, 5/27). 

    Print | Tags: Buffalo Sabres, Chicago Bulls, Comcast-Spectacor, ESPN, Indiana Pacers, NBA, NBC, Media, Utah Jazz, Walt Disney, Washington Capitals, Wilson Sporting Goods

              The NFL "is expected to announce an agreement" today
         with Walt Disney Co.'s ESPN Internet Group to produce the, according to Stefan Fatsis of the WALL STREET
         JOURNAL.  Sources "familiar" with the deal said that ESPN
         will pay "close to" $10M over three years, extending a two-
         year-old relationship with the league.  Fatsis writes that
         while the deal "is a fraction" of the NFL's TV deal, it is
         "revenue from a medium that one day could yield big money"
         and "far exceeds" the approximately $1M the NFL received
         over the last two years for its Web site deal (WALL STREET
         JOURNAL, 5/27).  Jay Sherman of the HOLLYWOOD REPORTER
         writes that the deal "could mark a pivotal point in the
         maturation of the Internet" as it "involved a bidding war
         between at least two Web shops and carried with it a fairly
         high price tag."  Sherman puts the deal at $10-12M, and
         writes that SportsLine USA and Fox's News America "bowed
         out" of talks, "believing contract terms made it difficult
         to make money on the deal" (HOLLYWOOD REPORTER, 5/27).

    Print | Tags: ESPN, NFL, Media, Walt Disney

              The Big Four TV networks closed their season "on a sour
         note" as none had ratings gains "for the first time in more
         than a decade," according to USA TODAY's Gary Levin, who
         wrote that fledgling nets WB and UPN "have nibbled" away at
         the major nets' audience, while cable's growth has also
         "drained viewers."  NBC led the Nielsens this year with a
         10.2/17 average (-3%); CBS averaged a 9.6/16 (-4%); ABC a
         8.4/14 (-4%); and Fox a 7.1/12 (-8%) (USA TODAY, 5/26).  
              RATINGS: For a full listing of weekend ratings, see
         (#30)....In Boston, WABU-TV drew the highest rating in its
         five-year history Friday night for the Yankees-Red Sox 
         series opener, earning a 13.1/23.  Sox games on WABU this
         year have averaged in the high 7s and low 8s (BOSTON GLOBE,
         5/27)....In the January-March ratings survey, N.Y.'s WFAN-AM
         averaged 2.2% of the total audience, down from 2.8% in the
         October-December period.  One-On-One Sports affil, WJWR-AM,
         which didn't "show up" in the survey, says it has "planted a
         foot on the turf of WFAN" (N.Y. DAILY NEWS, 5/27).  

    Print | Tags: ABC, Boston Red Sox, CBS, NBC, New York Yankees, Media, Viacom, Walt Disney
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