SBD/27/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NAMES: Cubs P Kerry Wood says he soon should have an
     equipment contract with adidas, but "has no plans to be in
     TV commercials for the company" (CHICAGO SUN-TIMES, 5/26).
     ...Pharmacia's Rogaine, which signed Karl Malone as part of
     its $80M ad campaign, is currently testing other balding
     sports figures to see if Rogaine restores their hair
     (BLOOMBERG NEWS/Newark STAR-LEDGER, 5/26)....John Elway's
     marketing agent Jeff Sperbeck said that requests for
     endorsements have increased following the Super Bowl, but
     that Elway has "turned down most ... because they're short
     term.  He's looking for something beyond a year."  Sperbeck
     said that a couple of "big deals" are in the works (ROCKY
     MOUNTAIN NEWS, 5/24)....Boris Becker has established Boris-
     BeckerMarketing and AD AGE reports that the company may take
     over the marketing activities for the Davis Cup in Germany
     (AD AGE, 5/26)....NHL Wild Owner and in-line skate
     developer, Bob Naegele is developing a "high-end skate for
     elite hockey players" (ST. PAUL PIONEER PRESS, 5/24).  
          NOTES: In-arena sports advertising was examined by
     Chris Zelkovich of the TORONTO STAR.  For the season, the
     Maple Leafs will sell "most" of their 36 rink-board ads for
     $225,000 each, while a pair of on-ice ads will go for
     $350,000 -- an annual income for the team of $8.7M.  The
     Blue Jays receive $150,000 a season for half-inning ads on
     the rotating sign behind home plate at SkyDome, a potential
     $2.5M "windfall," while ads on the foul poles bring in
     another $570,000 a year (TORONTO STAR, 5/23).....USA TODAY's
     Melanie Wells profiled Grey Advertising's Jon Mandel as part
     of a special look at the "up-front" selling period.  Mandel
     said he "expects to see" the purchase of about $1B in
     advertising this year.  In a sidebar, Wells also took an
     "inside look at TV ad buying," by asking five "prominent
     players" about ad trends for next season (USA TODAY, 5/27). 
     
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