Labatt Inks Five-Year Deal At Little Caesars Arena Bettman: Assume No NHL Participation In '18 Olympics Blue Jays Investing Heavily In Sports Science Source: No Olympic Meetings On NHL Docket Bruins Connecting With Fans Through Twitter Videos Bettman Says Flames Need A New Arena Adidas Removing CCM Brand From NHL Apparel Judge Rules In Favor Of NHLPA In Wideman Case Sources: Winter Classic Likely Going To N.Y. In '18 Blackhawks Raising Season-Ticket Prices
SBD/27/Sponsorships Advertising Marketing
Published May 27, 1998
NAMES: Cubs P Kerry Wood says he soon should have an equipment contract with adidas, but "has no plans to be in TV commercials for the company" (CHICAGO SUN-TIMES, 5/26). ...Pharmacia's Rogaine, which signed Karl Malone as part of its $80M ad campaign, is currently testing other balding sports figures to see if Rogaine restores their hair (BLOOMBERG NEWS/Newark STAR-LEDGER, 5/26)....John Elway's marketing agent Jeff Sperbeck said that requests for endorsements have increased following the Super Bowl, but that Elway has "turned down most ... because they're short term. He's looking for something beyond a year." Sperbeck said that a couple of "big deals" are in the works (ROCKY MOUNTAIN NEWS, 5/24)....Boris Becker has established Boris- BeckerMarketing and AD AGE reports that the company may take over the marketing activities for the Davis Cup in Germany (AD AGE, 5/26)....NHL Wild Owner and in-line skate developer, Bob Naegele is developing a "high-end skate for elite hockey players" (ST. PAUL PIONEER PRESS, 5/24). NOTES: In-arena sports advertising was examined by Chris Zelkovich of the TORONTO STAR. For the season, the Maple Leafs will sell "most" of their 36 rink-board ads for $225,000 each, while a pair of on-ice ads will go for $350,000 -- an annual income for the team of $8.7M. The Blue Jays receive $150,000 a season for half-inning ads on the rotating sign behind home plate at SkyDome, a potential $2.5M "windfall," while ads on the foul poles bring in another $570,000 a year (TORONTO STAR, 5/23).....USA TODAY's Melanie Wells profiled Grey Advertising's Jon Mandel as part of a special look at the "up-front" selling period. Mandel said he "expects to see" the purchase of about $1B in advertising this year. In a sidebar, Wells also took an "inside look at TV ad buying," by asking five "prominent players" about ad trends for next season (USA TODAY, 5/27).