Menu
Sponsorships Advertising Marketing

CALLAWAY STANDS UP FOR BERTHA: LAUNCHES PR ASSAULT ON USGA

          Callaway Golf said that it would join others in the
     industry in opposing any changes implemented by the USGA
     banning modern golf clubs.  While the USGA is looking at re-
     interpreting existing rules or adapting new rules in an
     effort to outlaw modern metal woods, Callaway said that any
     such action by the USGA would hurt the game of golf, the
     USGA, and would be unfair.  Callaway President & CEO Donald
     Dye: "There is absolutely no good reason why millions of
     golfers should ever be required to give up their Big Bertha
     or comparable brand of metal woods" (Callaway).  USGA Exec
     Dir David Fay said that the organization has not concluded
     its research on club technology, "but we are looking at
     everything" (Clifton Brown, N.Y. TIMES, 5/23).  Callaway
     took out a full-page ad in the Wall Street Journal urging
     consumers to send comments to the USGA (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/27/Sponsorships-Advertising-Marketing/CALLAWAY-STANDS-UP-FOR-BERTHA-LAUNCHES-PR-ASSAULT-ON-USGA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/27/Sponsorships-Advertising-Marketing/CALLAWAY-STANDS-UP-FOR-BERTHA-LAUNCHES-PR-ASSAULT-ON-USGA.aspx

CLOSE