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CALLAWAY STANDS UP FOR BERTHA: LAUNCHES PR ASSAULT ON USGA
Published May 27, 1998
Callaway Golf said that it would join others in the industry in opposing any changes implemented by the USGA banning modern golf clubs. While the USGA is looking at re- interpreting existing rules or adapting new rules in an effort to outlaw modern metal woods, Callaway said that any such action by the USGA would hurt the game of golf, the USGA, and would be unfair. Callaway President & CEO Donald Dye: "There is absolutely no good reason why millions of golfers should ever be required to give up their Big Bertha or comparable brand of metal woods" (Callaway). USGA Exec Dir David Fay said that the organization has not concluded its research on club technology, "but we are looking at everything" (Clifton Brown, N.Y. TIMES, 5/23). Callaway took out a full-page ad in the Wall Street Journal urging consumers to send comments to the USGA (THE DAILY).