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CALLAWAY STANDS UP FOR BERTHA: LAUNCHES PR ASSAULT ON USGA
Published May 27, 1998
Callaway Golf said that it would join others in the
industry in opposing any changes implemented by the USGA
banning modern golf clubs. While the USGA is looking at re-
interpreting existing rules or adapting new rules in an
effort to outlaw modern metal woods, Callaway said that any
such action by the USGA would hurt the game of golf, the
USGA, and would be unfair. Callaway President & CEO Donald
Dye: "There is absolutely no good reason why millions of
golfers should ever be required to give up their Big Bertha
or comparable brand of metal woods" (Callaway). USGA Exec
Dir David Fay said that the organization has not concluded
its research on club technology, "but we are looking at
everything" (Clifton Brown, N.Y. TIMES, 5/23). Callaway
took out a full-page ad in the Wall Street Journal urging
consumers to send comments to the USGA (THE DAILY).




