THEY GOT GAME: MORE THAN ONE-FOURTH OF MOVIEGOERS PLAY HOOPS

          ESPN Chilton Sports Poll asked 626 moviegoers, defined     as those who see a movie at least once a month, "In what     sports or athletic activities are you currently     participating?"  All respondents were 12+ and had various     interest levels in sports.  Respondents could name up to     four sports on an unaided basis.  The top ten:                       
  
     
       
MOVIE         GOERS' ATHLETIC HABITS
    
  
  
     
       
1)
    
    
Basketball
    
       
27.2%
    
    
    
       
6)
    
    
Softball
    
       
7.8%
    
  
  
     
       
2)
    
    
Football
    
       
12.7%
    
    
       
7)
    
    
Golf
    
       
7.6%
    
  
  
     
       
3)
    
    
Baseball
    
       
9.2%
    
    
       
8)
    
    
Volleyball
    
       
7.4%
    
  
  
     
       
4)
    
    
Running/Jogging
    
       
8.5%
    
    
       
9)
    
    
Soccer
    
       
6.9%
    
  
  
     
       
5)
    
    
Walking
    
       
8.4%
    
    
       
10)
    
    
Weightlifting
    
       
6.8%
    
  
 
          NOTE: Among a random sample of the U.S. population     during the same time period, 31% did not participate in     athletic activities compared to 16.5% of moviegoers.                              -30-