THEY GOT GAME: MORE THAN ONE-FOURTH OF MOVIEGOERS PLAY HOOPS

          ESPN Chilton Sports Poll asked 626 moviegoers, defined
     as those who see a movie at least once a month, "In what
     sports or athletic activities are you currently
     participating?"  All respondents were 12+ and had various
     interest levels in sports.  Respondents could name up to
     four sports on an unaided basis.  The top ten:
 
                      

  
 
    
 
      
MOVIE 
        GOERS' ATHLETIC HABITS
    
  
  
 
    
 
      
1)
    
    
Basketball
    
 
      
27.2%
    
    

    
 
      
6)
    
    
Softball
    
 
      
7.8%
    
  
  
 
    
 
      
2)
    
    
Football
    
 
      
12.7%
    
    
 
      
7)
    
    
Golf
    
 
      
7.6%
    
  
  
 
    
 
      
3)
    
    
Baseball
    
 
      
9.2%
    
    
 
      
8)
    
    
Volleyball
    
 
      
7.4%
    
  
  
 
    
 
      
4)
    
    
Running/Jogging
    
 
      
8.5%
    
    
 
      
9)
    
    
Soccer
    
 
      
6.9%
    
  
  
 
    
 
      
5)
    
    
Walking
    
 
      
8.4%
    
    
 
      
10)
    
    
Weightlifting
    
 
      
6.8%
    
  

 
          NOTE: Among a random sample of the U.S. population
     during the same time period, 31% did not participate in
     athletic activities compared to 16.5% of moviegoers.

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