SBD/22/The Back Of The Book

THEY GOT GAME: MORE THAN ONE-FOURTH OF MOVIEGOERS PLAY HOOPS

          ESPN Chilton Sports Poll asked 626 moviegoers, defined
     as those who see a movie at least once a month, "In what
     sports or athletic activities are you currently
     participating?"  All respondents were 12+ and had various
     interest levels in sports.  Respondents could name up to
     four sports on an unaided basis.  The top ten:
 
                      
MOVIE GOERS' ATHLETIC HABITS
1)
Basketball
27.2%
6)
Softball
7.8%
2)
Football
12.7%
7)
Golf
7.6%
3)
Baseball
9.2%
8)
Volleyball
7.4%
4)
Running/Jogging
8.5%
9)
Soccer
6.9%
5)
Walking
8.4%
10)
Weightlifting
6.8%

 

NOTE: Among a random sample of the U.S. population during the same time period, 31% did not participate in athletic activities compared to 16.5% of moviegoers. -30-
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