SBD/22/The Back Of The Book

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  • THEY GOT GAME: MORE THAN ONE-FOURTH OF MOVIEGOERS PLAY HOOPS

              ESPN Chilton Sports Poll asked 626 moviegoers, defined
         as those who see a movie at least once a month, "In what
         sports or athletic activities are you currently
         participating?"  All respondents were 12+ and had various
         interest levels in sports.  Respondents could name up to
         four sports on an unaided basis.  The top ten:
     
                          
    
    MOVIE GOERS' ATHLETIC HABITS
    1)
    Basketball
    27.2%
    6)
    Softball
    7.8%
    2)
    Football
    12.7%
    7)
    Golf
    7.6%
    3)
    Baseball
    9.2%
    8)
    Volleyball
    7.4%
    4)
    Running/Jogging
    8.5%
    9)
    Soccer
    6.9%
    5)
    Walking
    8.4%
    10)
    Weightlifting
    6.8%

     

    NOTE: Among a random sample of the U.S. population during the same time period, 31% did not participate in athletic activities compared to 16.5% of moviegoers. -30-

    Print | Tags: ESPN, The Back of the Book, Walt Disney
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