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NO KITTING AROUND: UMBRO SECURES $80M DEAL WITH ENGLAND FA

5.22.1998

          England's Football Association yesterday agreed to the
     country's largest kit deal ever, a five-year deal with Umbro
     worth $80M, according to the AGENCE FRANCE PRESSE.  The FA
     decided to stick with British-based Umbro despite "big-money
     bids" from Nike and Puma.  The design of future English kits
     will change on a "strict" two-year cycle.  As part of the
     deal, the FA will make a $20M investment in youth football,
     including "cash for redevelopment of Wembley as England's
     new National Stadium as well as money for a sports science
     unit and support for Centres of Excellence and Football
     Academies" (AGENCE FRANCE PRESSE, 5/21).

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