Toyota Becomes Cubs' "Legacy Partner" Sponsor Sabres Rookie Eichel To Endorse Bauer Hockey Street Vendors Enjoy Cubs' Success Bills' Brandon Replaces Black As Sabres President Eichel Creating Demand For Sabres Jerseys Sabres Fans Celebrate Drafting Jack Eichel Tribune Weighs In On Wrigley Renovations Maple Leafs Go For Broke With Babcock Hiring Personalized Bricks Near Wrigley Tossed Sabres Hire Allen & Co. As Media Consultant
SBD/22/Sponsorships Advertising Marketing
Published May 22, 1998
PITCHER PERFECT: David Wells could earn $350,000 in endorsements following his perfect game. In Boston, Nick Cafardo reports that one company "hot for his services" is South Paws, which sells a line of T-shirts and jeans. Two memorabilia companies have offered "upwards" of $175,000 for a collection of "perfect game" balls signed by Wells (BOSTON GLOBE, 5/22)....Kerry Wood jerseys went on sale in the Cubs gift shop this week for $129 (CHICAGO TRIBUNE, 5/22). NOTES: Sabres G Dominik Hasek has "deals in works" for an arcade game, memorabilia and "Dominator" clothing to be sold in the Czech Republic (WALL STREET JOURNAL, 5/22). ...In CA, John Reger wrote that Liquidmetal clubs "could be one of the most important innovations in golf since the introduction of titanium." With a set of irons costing as much as $2,700, Liqiudmetal CEO James Kang said, "We're trying to reach the purist. We want the guy who wants the Ferrari or the Rolls Royce" (ORANGE COUNTY REGISTER, 5/21). ...In L.A., Greg Johnson examined Magic Johnson's business dealing, and wrote that if his upcoming TV show and businesses are successful, he may eventually join a "select group" of former athletes, including Roger Staubach and Roger Penske, "known as much for their business coups as their sporting achievements" (L.A. TIMES, 5/21).