SBD/22/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          PITCHER PERFECT: David Wells could earn $350,000 in
     endorsements following his perfect game.  In Boston, Nick
     Cafardo reports that one company "hot for his services" is
     South Paws, which sells a line of T-shirts and jeans.  Two
     memorabilia companies have offered "upwards" of $175,000 for
     a collection of "perfect game" balls signed by Wells (BOSTON
     GLOBE, 5/22)....Kerry Wood jerseys went on sale in the Cubs
     gift shop this week for $129 (CHICAGO TRIBUNE, 5/22).
          NOTES: Sabres G Dominik Hasek has "deals in works" for
     an arcade game, memorabilia and "Dominator" clothing to be
     sold in the Czech Republic (WALL STREET JOURNAL, 5/22).
     ...In CA, John Reger wrote that Liquidmetal clubs "could be
     one of the most important innovations in golf since the
     introduction of titanium."  With a set of irons costing as
     much as $2,700, Liqiudmetal CEO James Kang said, "We're
     trying to reach the purist.  We want the guy who wants the
     Ferrari or the Rolls Royce" (ORANGE COUNTY REGISTER, 5/21).
     ...In L.A., Greg Johnson examined Magic Johnson's business
     dealing, and wrote that if his upcoming TV show and
     businesses are successful, he may eventually join a "select
     group" of former athletes, including Roger Staubach and
     Roger Penske, "known as much for their business coups as
     their sporting achievements" (L.A. TIMES, 5/21).

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