Menu
Sponsorships Advertising Marketing

IRL ADDS PEP TO ROSTER, GOING THE (LONG) DISTANCE WITH MCI

          MCI was named the official long distance and local
     service provider of the Pep Boys IRL and IMS.  As part the
     deal, MCI and Pep Boys will offer a race fan and an IRL
     driver the chance to split $1M.  The MCI Pep Boys Million
     Dollar Driver sweepstakes begins June 15.  To enter, fans
     must successfully pick the IRL driver who wins three of the
     IRL's TNN-televised races -- Charlotte, Atlanta and Las
     Vegas.  The fan who picks the driver will be entered for a
     chance to share $1M with that driver.  Fans who chose the
     winning driver of two the races will have the opportunity to
     split $100,000 with the winning driver (Pep Boys).
          RACING NOTES: TNN, Texas Motor Speedway and True Value
     have committed to an Indy 500 sponsorship deal with the
     IRL's Greg Ray's Thomas Knapp Motorsports team (DALLAS
     MORNING NEWS, 5/22).  Also at Indy, FL-based TransWorld
     Diversified Services will sponsor the McCormack Motorsports'
     G Force Oldsmobile Aurora driven by Raul Boesel this
     weekend.  The car showcases TransWorld's logo on the top
     rear wing, the two front wings and the side engine covers
     (TransWorld). ...ProLink golf measuring system wil sponsor
     Team Scandia driver Billy Roe at the Indy 500.  ProLink's
     logo will appear on both sides of Roe's racecar (ProLink).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/22/Sponsorships-Advertising-Marketing/IRL-ADDS-PEP-TO-ROSTER-GOING-THE-LONG-DISTANCE-WITH-MCI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/22/Sponsorships-Advertising-Marketing/IRL-ADDS-PEP-TO-ROSTER-GOING-THE-LONG-DISTANCE-WITH-MCI.aspx

CLOSE