Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
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THE SPORTS BUSINESS DAILY and the Fox Sports/TMG Poll asked 1,133 Americans and Canadians ages 12+ in the month of April to rate how "acceptable" it is for a company to sponsor each of the following items. Ratings are on a scale of 1 to 5, 1 being "not at all acceptable," 3 being "moderately acceptable," and 5 "definitely acceptable."
SPONSORABLE ENTITY MEAN % WHO
A Sporting Event4.189.6% A Sporting Team3.8546.4% A Sports Arena3.7741.5% A Sports League3.739.3% A Concert3.6839.5% A Cultural Event3.5635.5% An Athlete3.3130.5% A Museum3.2830.0%