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THE SPORTS BUSINESS DAILY and the Fox Sports/TMG Poll asked 1,133 Americans and Canadians ages 12+ in the month of April to rate how "acceptable" it is for a company to sponsor each of the following items. Ratings are on a scale of 1 to 5, 1 being "not at all acceptable," 3 being "moderately acceptable," and 5 "definitely acceptable."
SPONSORABLE ENTITY MEAN % WHO
A Sporting Event4.189.6% A Sporting Team3.8546.4% A Sports Arena3.7741.5% A Sports League3.739.3% A Concert3.6839.5% A Cultural Event3.5635.5% An Athlete3.3130.5% A Museum3.2830.0%