SBD/21/Sports Media

OLBERMANN SAYS ABC'S SPORTS SITCOM SOUNDS EERILY FAMILIAR

          After ABC added "Sports Night," a sitcom starring
     Robert Guillaume loosely based on ESPN's "SportsCenter" to
     its fall lineup, MSNBC's Keith Olbermann, a former ESPN
     anchor, said, "I suppose you could do a half-hour
     entertainment show based on 'SportsCenter.'"  While the
     sitcom "might work," Olbermann said the "problem is the
     name.  There's an awfully short corporate memory over there
     at ABC. ... Back when I worked at ESPN, we started something
     called ESPN2, and they made me go and do the flagship show
     of the new network.  Flagship.  Flagship like 'Titanic' was
     a flagship.  The show was so bad it was selected as the
     seventh-worst thing to happen in sports in the year 1993, by
     Sports Illustrated. ... The name of this abomination?
     'Sports Night.'  Good luck, boys" (MSNBC, 5/20).

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