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RETAILERS SAY MLB APPAREL SALES HITTING PRE-STRIKE LEVELS
Published May 21, 1998
Following a three-year recovery period at retail, MLB
licensed sales "are staging a credible comeback," according
to Marianne Bhonslay of SPORTING GOODS BUSINESS. Some
specialty store dealers say baseball "is currently the best
seller in licensed" wear, and its sales are approaching '94
pre-strike levels due to "improved delivery to the fashion
or 'pop' colors in licensed merchandise." CA-based Chick's
Sporting Goods has posted a 25% gain for its MLB licensed
products. Part of the sales increase is attributed to new
product, such as MLBP licensee Majestic Athletic's tackle
twill jerseys with "bright lime, gold and scarlet," and
Starter's classic satin jacket, which is among the items
"stimulating" MLB sales at JCPenney (SGB, 5/15 issue).
