Padres HOF Opens Friday Without Selig Name Shapiro Addresses Rogers Centre Concerns Braves, Falcons Pitch New Stadiums At Same Time Yankees-StubHub Deal Includes Resale Price Floor Brewers Attendance Consistent With Expectations MASN Re-Files Bid Opposing Move Back To RSDC MLB Attendance Down Slightly To Date MLB, MLBPA Announce Youth Baseball Initiatives Rays Sell Out Pride Night Game Free Concerts Supporting MLB All-Star Game
SBD/21/Sponsorships Advertising Marketing
RETAILERS SAY MLB APPAREL SALES HITTING PRE-STRIKE LEVELS
Published May 21, 1998
Following a three-year recovery period at retail, MLB licensed sales "are staging a credible comeback," according to Marianne Bhonslay of SPORTING GOODS BUSINESS. Some specialty store dealers say baseball "is currently the best seller in licensed" wear, and its sales are approaching '94 pre-strike levels due to "improved delivery to the fashion or 'pop' colors in licensed merchandise." CA-based Chick's Sporting Goods has posted a 25% gain for its MLB licensed products. Part of the sales increase is attributed to new product, such as MLBP licensee Majestic Athletic's tackle twill jerseys with "bright lime, gold and scarlet," and Starter's classic satin jacket, which is among the items "stimulating" MLB sales at JCPenney (SGB, 5/15 issue).