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RETAILERS SAY MLB APPAREL SALES HITTING PRE-STRIKE LEVELS
Published May 21, 1998
Following a three-year recovery period at retail, MLB licensed sales "are staging a credible comeback," according to Marianne Bhonslay of SPORTING GOODS BUSINESS. Some specialty store dealers say baseball "is currently the best seller in licensed" wear, and its sales are approaching '94 pre-strike levels due to "improved delivery to the fashion or 'pop' colors in licensed merchandise." CA-based Chick's Sporting Goods has posted a 25% gain for its MLB licensed products. Part of the sales increase is attributed to new product, such as MLBP licensee Majestic Athletic's tackle twill jerseys with "bright lime, gold and scarlet," and Starter's classic satin jacket, which is among the items "stimulating" MLB sales at JCPenney (SGB, 5/15 issue).