Brewers Face Challenge In Getting Fans Back For '15 Lucroy Against Ads Aimed At Molina Cardinals Not Countering Brewers' Video Brewers Launch "Attack" Ad To Promote Lucroy Brewers On Positive Track For '14 Hank The Dog T-Shirts Top Seller For Brewers Brewers' Attanasio Sits Down For Q&A Ryan Braun Signs Cleat Contract Brewers Gauge Fans' Feelings On Braun Uecker Plans To Scale Back Road Broadcasts
SBD/21/Sponsorships Advertising Marketing
PHIL GARNER GIVES HANK THE YANK IN NEW BREWERS AD CAMPAIGN
Published May 21, 1998
Four new 30-second TV spots for the Brewers, produced by WI-based Kohnke & Hanneken, "make you smile," according to Bob Wolfley of the MILWAUKEE JOURNAL SENTINEL. In one spot, called "Hit the Showers," Brewers Manager Phil Garner and pitching coach Don Rowe watch as "Hank," a senior County Stadium parking attendant, tires out during his duties waving cars into the lot. Garner: "The guy's struggling, Don." Rowe agrees: "We need to get him out of there." Garner then walks up to Hank and relieves him of his duties, to which Hank says, "I'm good for a few more, skipper. Please let me get that station wagon." Garner: "No. I gotta take you out." Hank, who then kicks over a pilon, mutters, "I coulda got that guy" (MILWAUKEE JOURNAL SENTINEL, 5/20).