SBD/21/Sponsorships Advertising Marketing

MASTERING THE POSSIBILITIES AT THE PGA TOUR'S COLONIAL

          MasterCard signed a four-year extension to title
     sponsor the MasterCard Colonial through 2002.  MasterCard,
     the official card of the PGA and Senior PGA Tour, will
     continue to use the tournament in ad and promotional
     programs, and will receive ad spots during and around CBS's
     broadcast of the event, in addition to opening and closing
     billboards during each telecast (MasterCard).  Colonial
     officials say the '98 tournament is sold out.  Based on
     tickets distributed, anticipated daily crowds will range
     between 40,000-45,000 (FT. WORTH STAR-TELEGRAM, 5/21).
          SPONSORS NEEDED: PGA Tour VP Duke Butler said "steady
     progress" has been made in trying to secure sponsors for the
     proposed August '99 tour stop at the TPC in Snoqualmie
     Ridge, WA, according to Craig Smith of the SEATTLE TIMES. 
     The $2M event will play opposite the NEC Invitational World
     Golf Championship in Akron, OH (SEATTLE TIMES, 5/20).

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Related Topics:

CBS, MasterCard, PGA Tour, Viacom

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