NCAA Tourney Viewership Up Over '16 WGC-Match Play Staying In Austin Long Term? CBS/Turner Sweet 16 Overnights Up Officials Look For Shell PGA Tour Replacement Arnold Palmer Invitational Deemed Success CBS/Turner Strong For NCAA Opening Day Site Crashes For Last-Minute Bracket Participants Arnold Palmer Event Praised For Opening Turner's Ernie Johnson Talks NCAA Tourney Minding My Business With CBS Sports' Tracy Wolfson
SBD/21/Sponsorships Advertising Marketing
MASTERING THE POSSIBILITIES AT THE PGA TOUR'S COLONIAL
Published May 21, 1998
MasterCard signed a four-year extension to title sponsor the MasterCard Colonial through 2002. MasterCard, the official card of the PGA and Senior PGA Tour, will continue to use the tournament in ad and promotional programs, and will receive ad spots during and around CBS's broadcast of the event, in addition to opening and closing billboards during each telecast (MasterCard). Colonial officials say the '98 tournament is sold out. Based on tickets distributed, anticipated daily crowds will range between 40,000-45,000 (FT. WORTH STAR-TELEGRAM, 5/21). SPONSORS NEEDED: PGA Tour VP Duke Butler said "steady progress" has been made in trying to secure sponsors for the proposed August '99 tour stop at the TPC in Snoqualmie Ridge, WA, according to Craig Smith of the SEATTLE TIMES. The $2M event will play opposite the NEC Invitational World Golf Championship in Akron, OH (SEATTLE TIMES, 5/20).