ESPN Draws Lowest "MNF" Rating Of '14 Bama Again Draws CBS' Top CFB Audience Eagles-Packers Lead NFL Overnight Ratings Feinstein Out As Host Of CBS Sports Radio Show CBS To Air Egg Bowl Over Iron Bowl Fox Sees Gains With Week 10 NFL Overnights PGA Tour's Mississippi Stop Liking New Date Top Sports TV Execs Kick Off SMT Conference MLB Rangers Move To CBS Sports Radio Dallas Thurs. Games Draw Combined 16.7 Million Viewers
SBD/21/Sponsorships Advertising Marketing
MASTERING THE POSSIBILITIES AT THE PGA TOUR'S COLONIAL
Published May 21, 1998
MasterCard signed a four-year extension to title sponsor the MasterCard Colonial through 2002. MasterCard, the official card of the PGA and Senior PGA Tour, will continue to use the tournament in ad and promotional programs, and will receive ad spots during and around CBS's broadcast of the event, in addition to opening and closing billboards during each telecast (MasterCard). Colonial officials say the '98 tournament is sold out. Based on tickets distributed, anticipated daily crowds will range between 40,000-45,000 (FT. WORTH STAR-TELEGRAM, 5/21). SPONSORS NEEDED: PGA Tour VP Duke Butler said "steady progress" has been made in trying to secure sponsors for the proposed August '99 tour stop at the TPC in Snoqualmie Ridge, WA, according to Craig Smith of the SEATTLE TIMES. The $2M event will play opposite the NEC Invitational World Golf Championship in Akron, OH (SEATTLE TIMES, 5/20).