Darlington Launches History-Focused Campaign Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Chevy Could Allow Rahal, Earnhardt Swap Darlington Optimistic About New NASCAR Dates
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).