IMS Continues NASCAR Attendance Battle Carl Edwards Leaving RFR In '15 RTA Hopes To Add All Full-Time NASCAR Teams Johnson Leads In NASCAR TV Exposure Stewart Wants Cup, Nationwide At Eldora Chip Ganassi Drivers Star In Spot For Cottonelle NASCAR's France Calls RTA Unnecessary Helton Says NASCAR Not Threatened By RTA Turner Calls Final NASCAR Race After 32 Years RTA "Worst Nightmare" For France Family
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).