NASCAR Ratings Still Sliding Despite Dale Jr. LVMS Apologizes For Parking Snafu NASCAR Pushing Social Media For Drivers Stewart Dishes On New Mobil 1 Web Series Kurt Busch To Attempt Indy-NASCAR Double NASCAR's Brian France Sits For Q&A Gordon Shoots Second Pepsi Prank Video NASCAR Buzzing After Daytona 500 Daytona 500 Rating Skewed By Weather Daytona 500 Again Marred By Weather
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).