WWE's Heyman To Promote Richmond NASCAR Aspen Dental Signs Deal With NASCAR NASCAR Goes For Hollywood Ties This Week NASCAR Adds Hotels For Hope As Partner Las Vegas Motor Speedway Reducing Seating Phoenix Wants NASCAR Race In April Again IMS Announces Changes To Brickyard 400 Weekend Penske: NASCAR Needs To Reduce Costs Monster Energy Downplays Busch-Logano Fight Sources: Brickyard 400 Could Go To Road Course
SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).