Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange NASCAR Teams Look For Long-Term Value NYC FC Signs Beverage, Snacks Deal With PepsiCo NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council Chicagoland, Groupon Partner On Unique Deal
SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).