Joe Gibbs Racing Makes Edwards Signing Official Bristol's Spring NASCAR Date Moving To April Xfinity Set To Replace Nationwide In NASCAR Deal NASCAR Gets First look At New Safety Rule Mars Re-Ups With JGR, Kyle Busch 3M To Sponsor Jeff Gordon's No. 24 RTA Expands To Include 18 Race Organizations Sources: GM Relieved Stewart Sat Out Most Stewart-Haas Racing Sponsors Not Commenting Ward's Death Could Prompt Rule Changes
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).