Toyota Earns First NASCAR Sprint Cup Title NASCAR Chase Format Still Questioned Can-Am To Sponsor NASCAR Phoenix Race Pepsi Not Renewing Citi Field Partnership New Hampshire Track Seeks Lights, More Events 3M Extends NASCAR Deal For Five Years No Decision Yet On Kenseth's Appeal NASCAR Suspends Kenseth For Two Races NASCAR On-Track Incident Boosts Ticket Sales No New NASCAR Venues Until At Least '21
SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).