NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF Fans Get Unique Opportunity With Jeff Gordon DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS SpongeBob Race Proves To Be Hit For NASCAR Nickelodeon Rolls Out SpongeBob Race Merch
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).