Comcast Builds X1 Service Around NASCAR Deal NASCAR Promotes 11 Senior-Level Execs Goodyear Called Out For NASCAR Issues Stewart: Sponsors Have Stuck By Our Side Stewart Won't Face Charges For Fatal Crash PepsiCo CEO Backs Goodell Amid Scandals Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Pepsi Promo Offers Fans Free 49ers Tix Chicagoland Looks To Build Interest
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).