ISC Board Approves Daytona Upgrades HP, NASCAR Sign Three-Year Deal Fox Relatively Flat For NASCAR Coverage Earnhardt Gets "Man Of Steel" Paint Scheme DIS Annual Survey Results Revealed Axalta, Jeff Gordon Agree On Extension Iowa Speedway CEO Talks Schedule Changes Fox Exec Apologizes For Broken Cable Fox Investigating Coca-Cola 600 Camera Malfunction Fox' Coca-Cola 600 Rating Down Slightly
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SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).