NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times NBCSN Sets Record With Brickyard 400 Chase Elliott Climbing In NASCAR Merch Sales Brickyard 400 Continues Attendance Slide NASCAR Takes Control Of Digital Ad Sales Brickyard 400 Tix Sale Spike With Gordon Dale Jr. Focusing On Health First, Racing Second Earnhardt To Miss Race With Concussion
SBD/21/Sponsorships Advertising Marketing
Published May 21, 1998
SGB's Mark Tedeschi reports that CA-based Sketchers "has served notice that it intends to be a major player in the athletic arena." Sketchers will introduce a new line of men's sport shoes "to help further build its men's business in sporting goods channels" (SGB, 5/15 issue)....The Missouri-Illinois Dodge Dealers and Pepsi have agreed to sponsor the NASCAR Craftsman Truck Series Ram Tough 200, presented by Pepsi, September 17-19 at Gateway Int'l Raceway in MO (SPEEDNET, 5/21)....MA-based Mullen Advertising signed with the N.Y. Yacht Club's Young America Challenge as the official marketing services agency of the America's Cup team (Young America)....MCI will sponsor the '98 Goodwill Games Figure Skating Competition (MCI).