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FINAL FOUR BROUGHT AMBUSH OF FANS, AND MONEY, TO SAN ANTONIO
Published May 20, 1998
One long weekend of March Madness in San Antonio put $45.7M in the hands of local businesses, according to an economic impact study released yesterday and cited by Travis Poling of the SAN ANTONIO EXPRESS-NEWS. An estimated 47,000 visitors spent an average of $225 a day during the NCAA Final Four. The average visitor stay during the tournament was 4.2 days. Poling reports that the numbers "differ drastically" from estimates made by the Convention & Visitors Bureau before the tournament, which predicted an economic impact of $14M spent by about 42,000 visitors. San Antonio is currently bidding on a men's regional tournament in 2003, another men's Final Four in 2004 and may also bid for the 2007 Pan American Games. The city will host the 2002 women's Final Four tournament, whose economic impact has been predicted at up to $40M (SAN ANTONIO EXPRESS-NEWS, 5/20).