SBD/19/Sports Media

FALK TO PUT CLIENTS ON HIS NEW URBAN ENTERTAINMENT NETWORK

          David Falk's FAME "hopes to launch a new cable channel
     and fill it with programs featuring the agency's 40 or so
     non-[Michael] Jordan clients," according to Terry Lefton of
     BRANDWEEK.  Four or five shows "are already in development,
     from the newly formed New Urban Entertainment."  One is a
     talk show featuring Wizards F Juwan Howard called, "Where
     Juwanna Go Today," which "may appear" on the DC Fox affil
     first.  FAME VP Rob Urbach said that Howard's show is "kind
     of loosely based on [ABC's] Politically Incorrect."  Urbach:
     "We've got the production part of this thing down and really
     the shows we're developing could air anywhere, but we're 
     close to a deal on the distribution part that we'd probably
     own with partners.  The idea is that we're involving our
     players for content and our player's corporate sponsors as
     possible sponsors" (Terry Lefton, BRANDWEEK, 5/18 issue).
          
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ABC, News Corp./Fox, Media, Walt Disney

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