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FALK TO PUT CLIENTS ON HIS NEW URBAN ENTERTAINMENT NETWORK
Published May 19, 1998
David Falk's FAME "hopes to launch a new cable channel and fill it with programs featuring the agency's 40 or so non-[Michael] Jordan clients," according to Terry Lefton of BRANDWEEK. Four or five shows "are already in development, from the newly formed New Urban Entertainment." One is a talk show featuring Wizards F Juwan Howard called, "Where Juwanna Go Today," which "may appear" on the DC Fox affil first. FAME VP Rob Urbach said that Howard's show is "kind of loosely based on [ABC's] Politically Incorrect." Urbach: "We've got the production part of this thing down and really the shows we're developing could air anywhere, but we're close to a deal on the distribution part that we'd probably own with partners. The idea is that we're involving our players for content and our player's corporate sponsors as possible sponsors" (Terry Lefton, BRANDWEEK, 5/18 issue).