Starter has divided its product management groups into
     licensed and brand categories: TONY PERUSO will serve as Dir
     of Merchandising for Starter Licensed, while ALAN HANDEL will
     serve as Dir of Merchandising for Starter Brand.  Starter
     also named SUSAN CAISSY LEE as Dir of Design & Product
     Development, BOB FELICE as VP/Field Sales Operations and
     KEVIN MCCARTHY as Dir of Retail Marketing.  Controller SEAN
     SMITH also assumed the title of Chief Accounting Officer
     (Starter)....ESPN Zone named JORDAN NAFTAL as the GM of its
     first restaurant in Baltimore, MD.  Naftal, who comes from
     Hard Rock Cafe Int'l where he served as Dir of Operations,
     will oversee day-to-day operations at ESPN Zone.  ESPN Zone
     also named MARK GRIMES as the Exec Chef.  Grimes will oversee
     all menu development and kitchen staff for each location
     (ESPN Zone)....The PBA named JOHN LAZARUS to its Board of
     Directors.  Lazarus is the Senior Partner, National Broadcast
     Operations for Bozell Worldwide Media (PBA).

          N.Y. Sports Ventures President DAVID SELDIN announced
     changes to the organizational structure of the franchise.
     Coach/GM MIKE MILBURY has been signed to a five-year contract
     extension.  JOHN SANDERS was named Senior VP/General Counsel. 
     Sanders comes from CT-based law firm Levett, Rockwood and
     Sanders Professional Corp.  WILLIAM SKEHAN, the team's
     General Counsel, remains as Alternate Governor.  DAREN
     ANDERSON was named as VP/Hockey Operations.  Former Dir of
     Player Personnel GORD CLARK has been promoted to Assistant
     GM/Player Personnel.  MIKE SANTOS, the former Assistant GM,
     is now Manager of Player Contracts.  Also named to the team's
     staff include BOB BRENNFLECK as VP/Media & Corporate
     Partnerships and JANET KASK as VP/Administration (Islanders).

          Univ. of TX golfer BRAD ELDER has announced his decision
     to turn pro, beginning his PGA Tour career by playing in the
     MasterCard Colonial this week.  Elder will be represented by
     O. LYNN ROACH, JR. of VA-based Players Group Inc. (PGI)....
     ALONZO MOURNING was a guest on NBC's "Tonight Show" last
     night.  NBC's Jay Leno: "Now you seem like a nice guy, we
     were talking backstage..."  Mourning: "You too.  You seem
     like a nice guy."  Leno: "And I get booed almost as much as
     you do."  Mourning, on Knicks coach JEFF VAN GUNDY grabbing
     his leg during his fight with LARRY JOHNSON during their
     playoff series: "I really didn't feel him.  Have you ever had
     a piece of gum on your shoe?" ("Tonight Show," 5/18)....ABC
     TV is expected to reveal nine new shows, including "BROTHER'S
     KEEPER," a comedy about a English professor whose brother
     plays for the 49ers, and "SPORTS NIGHT," a comedy built
     around an "ESPN-like sports newsroom" starring ROBERT
     GUILLAUME (N.Y. DAILY NEWS, 5/19)....REGGIE THEUS is "out" as
     the coach on NBC's "Hang Time." Theus will be replaced by
     DICK BUTKUS (CHICAGO SUN-TIMES, 5/19)....NBC's JAY LENO: "The
     Clippers have won the right for the first pick in the NBA
     draft.  Talk about an incentive to stay in school" ("Tonight
     Show," 5/18)....THE FAMILY RESEARCH COUNCIL sponsored a
     luncheon in honor of REGGIE WHITE yesterday in Washington,
     DC, "saying no one else is standing up for his right to speak
     out against homosexuality."  White, from the luncheon: "I'm
     tired of the devil pushing us around.  God is trying to give
     people some guts to speak out on truth" (STAR TRIBUNE, 5/19).