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SBD/19/Sponsorships Advertising Marketing
PGA TOUR CONTINUES ITS NEW AD CAMPAIGN ON TNT'S NBA COVERAGE
Published May 19, 1998
The PGA Tour's latest spot in its "These Guys Are Good" campaign, featuring Tour player Phil Mickelson and Spurs C David Robinson, aired during last night's Game Two of the Lakers-Jazz Western Conference final. The spot, created by TX-based GSD&M, has been running on TNT during its NBA Playoff coverage. The ad opens with the Spurs coming out of a timeout trailing the Celtics by a point with 0.7 seconds on the clock. As the Spurs huddle breaks, Mickelson and his caddy emerge with the team. A TV announcer's voice over: "This is an impossible situation for the Spurs. Absolutely no time left on the clock. Is that Phil Mickelson?" A second announcer: "It makes perfect sense to me, Tom, he's the king of the lob wedge. This is his shot." The spot then shows a referee dropping a golf ball on the baseline, and Mickelson addresses it. Announcer voice-over: "A very tight lie, even for Phil." Mickelson swings, taking a large divot, and chunks of the floor fly into the air. The camera then follows the ball as it flies the length of the court. Announcer: "It's up! A long full-court pass! Looks like an alley-oop for Robinson!" Robinson runs the baseline, jumps, catches the golf ball, and dunks it before the buzzer. Announcer: "What a perfect pass!" Mickelson and Robinson then point at each other, acknowledging the play. Robinson: "Boy, these guys are good!" The screen fades to the PGA Tour logo and the "These Guys Are Good" slogan (THE DAILY).